Shape Asana’s messaging for CIOs and IT Operations leaders through audience strategy, technical storytelling, and sales enablement. Build campaigns for enterprise software buyers.
As a Senior Product Marketing Manager, you will own positioning for IT and digital transformation audiences. You will translate AI adoption, governance, tool consolidation, and modernization trends into credible content. The work supports field sellers, product marketing partners, and recent-logo campaigns.

Key Responsibilities

Own audience strategy, messaging, and positioning for IT personasMap buyer workflows, budgets, evaluation criteria, and decision-makersCreate POVs, narratives, demos, briefings, and whitepapersEquip sales with guides, battlecards,



and customer proofBring market feedback into product and positioning decisionsRequirements:
Seven-plus years in product marketing or enterprise software GTMDeep understanding of IT and technical buyersExperience with ITSM, developer tools, AI, or automation platformsAbility to explain technical and AI concepts clearlyData-driven research, presentation, writing, and editing skillsUse IT buyer insight, AI understanding, and product marketing expertise to strengthen Asana’s enterprise narrative and sales execution.
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📌 Senior It Product Marketing Manager (Winnipeg)
🏢 Athos
📍 Winnipeg