Shape B2B growth with Lassonde as a Digital Product Manager. Lead initiatives in foodservice marketing, product commercialization, and digital communications to drive significant business results. This role reports to the Director of Marketing Away From Home and requires a robust focus on foodservice B2B brands and private label portfolios. As part of the marketing team, you will transform strategic goals into actionable plans through effective collaboration with stakeholders and innovative marketing techniques. Manage B2B commercial product projects from inception to launch
• Coordinate product lifecycle and packaging updates
• Develop sales tools and customer support resources
• Execute email marketing and CRM initiatives
• Monitor campaign performance and recommend improvements Bachelor’s degree in marketing or related field
• Experience in digital marketing and B2B environments
• Bilingual proficiency in French and English
• Strong project management and analytical skills Embrace digital marketing and results-driven initiatives at Lassonde, making a tangible impact in the foodservice industry. #

📌 Product marketing manager digital (Winnipeg)
🏢 Lassonde Industries
📍 Winnipeg