The Opportunity:This role is a rare opportunity to lead one of Maple Leaf Foods' most exciting growth businesses.
Our Kits portfolio has strong momentum today as we lean into that opportunity, with ambitious plans to build upon and accelerate the performance of this business. Achieving our ambition will require bold thinking, deep consumer understanding and exceptional commercial leadership.
As the Category Marketing Manager, Kits you'll be tasked with leading the next phase of this growing business—developing and executing growth strategies anchored in deep understanding of 3Cs (Consumer/Customer, Competitors, Company) and 4 Ps (Product, Price, Promotion, Placement) inclusive of 1–3-year innovation pipeline. This position needs to balance creative skills with critical thinking, project management, performance measurement and influencing cross-functional teams to deliver measurable results. The successful candidate will be someone who is commercially minded, wants to build a career in CPG marketing and brings a passion for getting things done.
You’ll partner across Brand, Revenue Growth Management, Sales, Supply Chain, Product Development, Finance and Operations to unlock new opportunities and build a category that is redefining how Canadians snack and eat. Existing HeadcountCompensation: $96,000
- $141,000 CAD base pay annually plus annual short-term incentiveThe above compensation reflects the target compensation for the position at the time of posting. The base salary offered may vary based on a variety of factors including skills, experience, education, training, job
- related knowledge, and other organizational requirements. For part time roles, salaries are adjusted according to scheduled hours. In addition to base salary, this role is eligible to participate in Maple Leaf’s annual short-term incentive plan.




Category strategy and business performance: Develop annual category plans and contribute to longer-term planning. Monitor revenue, profitability and market share against aligned targets, identify growth opportunities and recommend corrective actions.
Build and prioritize a 1–3-year innovation and renovation pipeline grounded in consumer needs, eating occasions, customer opportunities and competitive insights. Commercialization: Develop consumer-centric innovation to address consumer pain points, and lead the commercialization of new product innovations, working with cross-functional stakeholders including product development, insights, brand marketing, supply chain, finance, revenue management, operations, packaging, graphics, & purchasing to ensure successful, on-time launches. Work in partnership with Commercial Execution managers to establish milestones, resolve issues and evaluate post-launch performance to inform future decisions.
Customer and channel growth: Work with Sales to turn category plans into customer selling stories, assortment recommendations and channel-specific activation that support distribution, shelf execution and share growth.
Partner with Revenue Growth Management to recommend pricing and promotional strategies that balance consumer value, competitiveness and profitability. Demand and seasonal readiness: Partner with Sales, Supply Chain and Operations to align demand assumptions,



promotional plans and capacity ahead of peak periods, identifying risks and opportunities early.
Translate syndicated, consumer and internal data into actionable recommendations. A bachelor’s degree in business, marketing or a related discipline, with a track record of results in CPG marketing, category management or a related commercial role.
Must be proactive and performance driven, have a bias for action and be able to work under pressure in a fast-paced environment with the ability to adapt easily to changing market dynamics.
Commercial judgment: An understanding of P&L; drivers and experience using revenue, margin, pricing and promotional analysis to guide business decisions.
Experience translating consumer, shopper, customer and competitive insights into growth plans, portfolio choices and clear recommendations.
Experience contributing to or leading product launches, developing business cases and managing cross-functional projects with multiple priorities and deadlines.
Customer understanding: An understanding of retailer priorities and how assortment, distribution, shelf execution and promotional activity influence category performance.
Confidence working with syndicated and internal data, identifying what matters and communicating the implications for the business.
The ability to build productive relationships, influence without direct authority and mobilize teams around shared commercial objectives. Experience managing a large complex business with a proven success in market with brand management.
Commercial Acumen and P&L; Management – Solid understanding of key drivers of the P&L; with ability to recommend changes required to move the business forward.
Critical Thinking and Insights – Able to analyze and dr

📌 Category Marketing Manager (Winnipeg)
🏢 Maple Leaf Foods
📍 Winnipeg