As a recognized leader in sponsorship strategy and partnership marketing, the Senior Advisor, Brand Sponsorships plays a key role in shaping and managing a portfolio of high-profile provincial and national sponsorship investments that support our brand, business priorities, and organizational values. The successful candidate combines strong strategic thinking, analytical skills, and commercial acumen to evaluate opportunities, develop recommendations, negotiate complex agreements, and lead integrated activation programs. Acting as a trusted advisor and subject matter expert, they work closely with senior leaders, agency partners, rights holders, and cross‑functional teams to maximize partnership value and impact. This role also contributes to the ongoing evolution of the sponsorship practice through leadership on strategic initiatives, governance, best practices, and coaching. More specifically, you will be required to : Identify, evaluate, and recommend strategic sponsorship and partnership opportunities that align with brand strategy, business priorities, organizational values, target audiences, and emerging market trends to strengthen and evolve the sponsorship portfolio. Lead the management and execution of large‑scale partnerships, including negotiations, contract development, renewals, amendments, compliance, budget oversight, payment processing, and ensuring strong ROI, ROO, and alignment with sponsorship governance and organizational objectives. Collaborate with internal stakeholders across Brand, Communications, Public Affairs, Community Investment, Experiential Marketing, Compliance, and other business areas to develop partnership strategies, conduct risk assessments, launch initiatives, and maximize partnership impact and value. Build and maintain strong relationships with partners and internal stakeholders,



ensuring effective project governance, documentation, issue resolution, and successful delivery of partnership commitments and activations. Monitor, measure, and report on partnership performance using KPIs, analytics, and stakeholder feedback, providing recommendations for continuous improvement, innovation, portfolio optimization, and contract renewal decisions. Act as a subject matter expert and trusted advisor on sponsorships and donations by providing guidance, training, tools, best practices, and coaching to internal partners while representing the team with key stakeholders and decision-makers. Stay informed on industry trends, best practices, competitor activity, and emerging opportunities to drive innovative sponsorship strategies and strengthen community impact. Foster a culture of collaboration, agility, innovation, and creative problem‑solving while balancing diverse stakeholder needs and organizational priorities. Support administrative activities, reporting requirements, and other duties related to the sponsorship portfolio as assigned.

What we offer

Competitive salary and annual bonus4 weeks of versatile vacation starting in the first yearDefined benefit pension plan that provides predictable,



stable income throughout retirementGroup insurance including telemedicineReimbursement of health and wellness expenses and telework equipmentBenefits apply based on eligibility criteria.#LI-Hybrid#ON10#ON10-What you bring to the table
Bachelor's degree in business, marketing, communications or in a related fieldA minimum of seven years of relevant experience in brand sponsorship management, partnership marketing, or a related discipline, ideally in a complex, matrixed organization or a regulated industryPlease note that other combinations of qualifications and relevant experience may be consideredAdvanced experience crafting and implementing sponsorship strategies that deliver measurable brand and business resultsAdvanced proficiency of English due to the nature of the duties or work tools or because the position involves interactions with English‑speaking partners, members and/or clientsAdvanced proficiency with project managementDemonstrated leadership on key structural projects and initiativesAdvanced knowledge of using data and insights to assess opportunities and recommend strategyAdvanced commercial acumen and risk managementAction oriented, Collaborates, Communicates effectively, Customer Focus, Differences, Interpersonal Savvy, Nimble learning, Resourcefulness, Strategic mindsetEquity, Diversity, Inclusion and Accessibility
At Desjardins, we believe in equity, diversity and inclusion.
We're committed to welcoming, respecting and valuing people for who they are as individuals, learning from their differences, embracing their uniqueness, and providing a positive workplace for all.
At Desjardins, we have zero tolerance for discrimination of any kind.
We believe our teams should reflect the diversity of the members, clients and communities we serve.
If there's something we can do to help make the recruitment process or the job you're applying for more accessible, let us know.

📌 Senior Advisor, Brand Sponsorships (Winnipeg)
🏢 Desjardins
📍 Winnipeg