Company descriptionPublicis is an omni-channel communications agency with over 600 employees across our Canadian operations.
The office is the largest in our industry in Canada and boasts talent across various disciplines of marketing and advertising expertise. Publicis supports a range of D&I; actions through our Driving Change team as well as giving back to the community through a long-standing participation in the Out of the Cold Program. With a strong, active and familial culture, Pub United is the agency’s social club, hosting events as wide reaching as Curling, Trivia Nights and more. OverviewWe are an agency filled with people that are Committed, Creative, Curious and Collaborative We are seeking a Digital CRM Senior Strategist someone who is both creative and analytical, with a passion for customer relationships, B2B marketing and journey building. You should understand the business needs of our clients and their customers, the creative ways we tell their stories, and how to connect it all via smart and innovative digital thinking. You should be equally comfortable building a plan and presentation, as you would be dissecting metrics and defining benchmarks. And you should feel at ease with clients, creatives, account people, producers, developers, technical leads, and everyone in between. You should be that person who is one step ahead of digital and social trends. Someone who loves excellent content, is immersed in popular culture, and is both personally and professionally curious about new industries, topics, and ideas. You are inspired to make a difference, motivated to do good work, and always ready to roll up your sleeves to help produce work for our clients. Support the design, implementation, and evaluation of digital engagement strategies, with a concentration on retention & growth programs for our client across channels. Design marketing experiments to test a multitude of elements (messaging, content, promotions,etc)



thatoptimizes for targeted conversion and purchasing behaviors, documenting & presenting learnings to influence future campaigns in all areas of marketing. Collaborate with marketing analytics teams to understand customer segmentation / behavior & identify consumer insights that can be leveraged in lifecycle marketing Work with our deployment and technical partners to build and launch complex automated campaigns using internal and external tools Identify and manage customer targeting and segmentation strategies to maintain, optimize and increase performance Become the expert in the client’s customer, and continuously advocate for their ever-evolving needs Become familiar with -
- and support -
- client’s company culture, policies, procedures, mission, values, and standards Speak and present confidently to clients about strategic recommendations, and share knowledge with clients and colleagues to help define agency best practices 5 years of experience in advertising/marketing with a focus on customer relationship management with experience in B2B Highly organized and works well in a fast-paced, collaborative, and multi-discipline environment (creative, analytics, merchandising and product) Experience in a client-facing role developing multi-channel strategy and guiding implementation of marketing lifecycle campaigns Salesforce Marketing Cloud, Braze, Marketo etc.) Additional informationPublicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. The salary range for this position is $100,000
- $110,000 per year. This range reflects what we reasonably expect to offer based on current market data. AI UseWe use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes.

📌 Digital Crm Senior Strategist (Winnipeg)
🏢 Publicis Groupe
📍 Winnipeg