Senior Associate Brand Manager

Job Description
Join the team behind iconic brands like Huggies®, Kleenex®, Cottonelle®, Scott®, Kotex®, Poise®, Depend®, and Kimberly-Clark Professional® At Kimberly-Clark, it's all here for you-innovation, growth, and the chance to make a real impact.
About You
In one of our professional roles, you'll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center.
Job responsibilities include:The Senior Associate Brand Manager is accountable for the in-year delivery of business objectives for Kimberly-Clark Family Care Bath Brands (Cottonelle® Dry Bath, Cottonelle® Flushable Wipes and Scott® Dry Bath). They support the execution of marketing-mix (strategy, product, packaging, promotion, advertising, research) to ensure that Kimberly-Clark’s brands optimally meet identified consumer needs and financial objectives that will drive future growth. The Senior Associate Brand Manager proposes, develops, and implements Marketing plans, including product promotion, and commercial programs to drive brand awareness, product demand and generate market and channel traffic.
In this role, you will:Drives delivery of brand business objectives including net sales, operating profit, gross margin & market shareSupports development and execution of 3-year brand operating plan, commercial programs, and annual plan deliveryCollaborates with sales strategy, customer teams and field representatives to develop and execute shopper marketing plansLeads consumer promotions + digital,



social and search ecosystem through development and execution of annual plansSupports advertising post-program analysis to adjust investment strategies and optimize return on investment on dollars spent as necessary to ensure business objectives are delivered + identify areas for continuous improvementServes as one of the key contacts for all internal and external (advertising agency + vendor) relationshipsEffectively manages advertising & consumer promotions, shopper marketing and trade budgetsSupports appropriate market analysis/research to understand customer needs and trends in the marketAnalyzes and creates reports ongoing to understand competitive landscape, segment potential, profitability + drivers to track progress against business objectives and drive necessary actions to deliver on targetsProject lead for sku portfolio management, packaging, brand idea and other projects where U.
S./Canada collaboration is requiredLeads monthly business reviews for assigned brands;
leveraging sales data to identify areas opportunity to drive growth plansOther duties as assignedTo succeed in this role, you will need the following

qualifications:

Bachelor's degree or higher in business or related field5+ years of prior Marketing or relevant experience, ideally in CPGEntrepreneurial,



can-do attitude to find ways to break down growth barriersDemonstrated positive energy to effectively represent Brand internally & externallyMotivated by challenges and possessing a robust sense of curiosityPassionate about driving Brand growth by better meeting consumer needsAbility to work independently and complete projects within required timeframesStrong analytical acumen with solid collaboration, communication, and presentation skillsStrong knowledge and demonstrated use of advanced PC based applications (Windows, Word, Excel, PowerPoint)Ability to travel 10-15% of the timePreferred Qualifications
Undergraduate/Graduate Degree in Marketing or MBAAble to work in a matrix organization driving collaboration across functions, geographies & businessesProject leadership (medium to large-scale projects)Strong Digital, Social or eCommerce Marketing Execution ExperienceLeading/developing self and coaching other employeesDemonstrated ability to drive insights and action from data analysisKnowledge and demonstrated use of data access tools (Nielsen Market track)Supporting complex business negotiationsLed by Purpose. Driven by You.
Total Benefits
We believe that our employees are our greatest asset, and we're committed to providing them with the resources they need to be successful. If you're looking for a rewarding career with a company that cares about its employees, then Kimberly-Clark is the place for you.
Here are just a few of the benefits you'd enjoy working in this role for Kimberly-Clark. For a complete overview, see
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📌 Senior Associate Brand Manager (Winnipeg)
🏢 Kimberly-Clark USA
📍 Winnipeg