Shape customer-centric growth strategies at Mars through innovation commercialization, shopper marketing, and cross-functional execution. Translate insights into plans that drive category, brand, and customer performance.

This leader connects Marketing and Sales within a consumer-packaged goods environment. The work spans customer activation, innovation launches, annual planning, promotional programs, and omnichannel marketing. Success requires strong storytelling, stakeholder management, and commercial judgment.

Key Responsibilities

Develop customer-specific innovation plans with cross-functional teams

Build selling stories supporting distribution and incremental growth

Lead shopper, consumer, seasonal, and omnichannel programs

Evaluate activation effectiveness through ROI analysis





Translate brand strategies into customer execution plans

Requirements

Degree-level education or equivalent

Experience in Customer Marketing, Sales Strategy, Brand Marketing, or Commercial Planning

Experience leading innovation launches and customer activation

Experience working with customer teams and senior commercial leadership

Solid communication, presentation, storytelling, and project management skills

Bring customer marketing, innovation activation, and stakeholder leadership expertise to Mars while delivering measurable commercial growth.

📌 Customer Marketing Strategy Leader (Winnipeg)
🏢 Mars
📍 Winnipeg