Shape Paddle’s organic and AI discoverability strategy using SEO, AEO, and LLM citation expertise in a digital-first work model. Help audiences find trusted answers.
As Organic and AI Search Manager, you’ll connect search strategy, content, and changing discovery behavior. You’ll partner with Brand, product marketing, and Growth to make Paddle easy to find, trust, and surface in AI-generated answers. Reporting to the Head of Web, you’ll turn insight into decisions.

Key Responsibilities

Own Paddle’s organic and AI discoverability strategyAudit traditional search, AI responses, and LLM citationsBuild prioritized roadmaps from visibility gapsGuide content updates, refreshes, and recent contentTrack citation share, voice, and organic visibilityRequirements:
Strong technical, on-page, and off-page SEO foundationBuilding expertise in AI, LLM, AEO, or GEOExperience influencing content, brand, or product marketing teamsAbility to turn complex data into clear directionAbility to connect organic performance with pipelineBring organic strategy, AI discoverability, and content judgment to strengthen Paddle’s visibility across search and machine-generated answers.
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📌 Organic Ai Search Manager (Winnipeg)
🏢 Paddle
📍 Winnipeg