Turn audience psychology into stronger YouTube concepts, scripts, and retention in Martell Group’s in-office content strategy team. Shape what viewers watch and remember.
This experienced strategist will distinguish channel building from video creation through creative leadership and data-informed decisions. You will research opportunities, develop formats, refine storytelling, and improve click-through rate, watch time, engagement, and subscriber conversion. Collaboration with Dan and the broader content team is central.

Key Responsibilities

Generate viral and evergreen video concepts for audience growthLead brainstorming and test current formats and creative approachesBuild hooks, narrative arcs, pacing,



and compelling calls-to-actionAnalyze audience behavior and video-level performance metricsAdvise Dan and content partners on evolving content strategiesRequirements:
Three-plus years managing, producing, or developing YouTube contentUnderstanding of audience retention, click-through rates, and channel growthExperience writing scripts and developing high-performing conceptsExceptional storytelling and audience psychology instinctsAbility to convert data into strategic recommendationsUse storytelling, creative testing, and audience analytics to strengthen Martell Group’s YouTube performance and long-term channel direction.
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📌 Youtube Growth And Storytelling Strategist (Winnipeg)
🏢 Martell Ventures
📍 Winnipeg