The Senior Manager, Marketing Automation is a strategic, highly analytical, and results-driven individual that will lead the planning, execution, and optimization of advanced email marketing and automation programs supporting both B2B and B2C audiences. The Senior Marketing Automation Manager, in conjunction with marketing leaders, plans the enterprise strategy and execution model for marketing automation, serving as a key advisor to leadership, with a robust focus on strategic planning and maximizing the MarTech stack to deliver highly personalized, relevant, and compliant customer communications. This is a hands‑on leadership role responsible for both defining and executing complex marketing automation solutions.
The role partners closely with Marketing, Sales, Servicing, IT, and external vendors to ensure marketing automation initiatives are aligned with business objectives and integrated across digital channels. This role is responsible for defining automation strategy, overseeing campaign execution, and using data and insights to continuously improve performance.
In addition to strategy, this role leads and mentors marketing automation specialists, establishes best practices and standards, and ensures all automation programs are delivered at scale, on time, and in compliance with brand, privacy, and regulatory requirements.
Marketing Automation Strategy & Architecture Act as the organizational Subject Matter Expert for journey orchestration, multi-channel automation, and advanced Marketing Cloud architectureTranslate enterprise business objectives into scalable, automated campaign ecosystems across email, SMS, and emerging digital channelsIdentify and lead high-impact automation opportunities that improve personalization, customer experience, conversion,



and operational efficiencyAssess and apply AI and machine learning capabilities whenever possible, to enable predictive insights, optimization, and next-best-action strategiesPlan future roadmaps for AutomationsCampaign Planning & Operational Excellence Lead the design, deployment, and optimization of complex and triggered automation journeysDefine & implement advanced segmentation, dynamic content, preference management, and cross-channel activation strategiesEstablish the automation reporting framework, delivering actionable insights into campaign performance, lead generation, behavioral trends, and conversion driversEnsure platform stability, business continuity, and overall Marketing Cloud healthEstablish standardized processes, deployment frameworks, QA protocols, and documentation across the automation teamOversee testing strategies to ensure accuracy of code, data, journeys, and campaign executionMaintain up-to-date technical documentation and enable knowledge sharing within teamMarTech Ecosystem & Vendor Management Evaluate, recommend, and manage marketing technology solutions across Salesforce Marketing Cloud and complementary platformsPartner with vendors and internal technology teams to design secure, scalable integrations, APIs, and data flowsOwn vendor relationships, contract SLAs, and performance reviews to ensure the MarTech stack remains innovative, reliable,



and cost-effective (provide build vs buy recommendations)Provide clear communication on technical options, risks, and trade-offs to executives and stakeholdersStakeholder Partnership Serve as an advisor to Marketing Head, Directors, and senior stakeholders, aligning automation initiatives to business roadmapsCollaborate closely with Marketing Operations, SFReporting, Business Teams and Project teams to identify expansion opportunitiesManage and prioritize multiple enterprise-wide relationships, acting as both primary and secondary escalation pointDeliver regular status updates, summaries, and strategic recommendations to stakeholdersData, Analytics & Integration Lead the automation of data flows between enterprise databases and Salesforce Marketing Cloud, ensuring accuracy, timeliness, and complianceContinuously analyze campaign performance and implement data-driven enhancements to drive business decisionsConduct audits, diagnostics, and performance reviews to identify optimization/efficiencySetup proactive and automated reporting of campaignsGovernance, Compliance & Standards Enforce brand, legal, and regulatory compliance standards (CAN-SPAM, GDPR, privacy, consent management) across all channelsDrive continuous process improvement to increase delivery throughput and qualityEstablish and adopt channel and automation best practices aligned to industry standardsPeople Leadership & Capability Building Lead, mentor, and develop a high-performing marketing automation teamProvide strategic direction, coaching, and hands‑on guidance for consistent & accurate deliveryBuild scalable team capabilities through training and documentationWhat You Bring To The Team 7+ years of tactical, hands‑on experience in email marketing and marketing automationProven experience with Salesforce

📌 Sr. Manager Marketing Automations (Winnipeg)
🏢 MCAP
📍 Winnipeg