The global population is aging, and the need for home care is growing each year. Unfortunately, at a time when care is needed more than ever, the home care industry is facing a crisis – a shortage of care workers.
At Caribou, we're on a mission to solve the caregiver crisis. When caregivers feel valued, recognized, and financially secure, they stay longer, deliver better care, and strengthen our communities.
Caribou is building the engagement infrastructure for the home care workforce and the agentic layer for home care operations. Our platform interfaces with office staff and front-line caregivers to facilitate meaningful recognition, stronger relationships, and operational efficiency.
Caribou was recently recognized as one of The Globe and Mail's Top Growing Companies – #4 in technology – and we're just getting started. Join us as we transform how care organizations recognize and retain the people who make care possible.
Role Summary
As our
Senior Product Designer, your job is to make every interaction with Caribou feel simple, intuitive and worth coming back to. Whether someone is picking up an open shift, earning a reward, managing their workforce or interacting with one of our voice agents, they shouldn’t need training or a support call to figure out what to do next.
You’ll be the senior designer on a small, highly collaborative product team, partnering closely with Product, Engineering and Customer Success. You’ll shape experiences across
web, mobile, SMS, push and voice, while helping establish the design quality bar across our products.
What you will be doing
The caregiver and coordinator experience, end to end.
Design journeys that span individual features and channels, from a caregiver discovering an open shift to working it and getting rewarded,



or a coordinator posting a shift to seeing it filled. You’ll partner with PMs on the outcomes we’re trying to achieve and own how those experiences come to lifeRewards, engagement and experiences caregivers genuinely want to use.
Help us rethink how points, recognition, challenges, personalization and other engagement loops can motivate caregivers and bring them back. You’ll prototype ideas, test them with real users and use data to understand what deserves to scaleA continuous connection to our users.
Build a regular research cadence with caregivers and coordinators through interviews, usability testing, call listening and other methods. Turn what you learn into clear insights that influence what we build and how we build itOur product design quality bar.
Define what 'simple enough' means in practice, check flows against it before they ship, and sweat the details and help the team recognize when something needs another iterationOur design system.
Evolve a design system that makes it easier, not harder, for stakeholders to build consistent, high quality experiences quicklyWhat success looks like in your first 6 months
You’re regularly talking to caregivers and coordinators and bringing those insights directly into product decisionsA key caregiver or coordinator journey you’ve redesigned is easier to complete,



with product data showing measurable improvementWe’re seeing fewer “how do I…?” questions for experiences you’ve redesignedThe team has a clearer, shared definition of what excellent product design looks like at CaribouNothing ships without passing the quality bar you definedAt least one voice or conversational experience you’ve helped redesign is live, with real interactions helping us iterate on itAbout you
5+ years designing digital products, including mobile consumer apps focused on habit-building, gamification, rewards, and driving ongoing user engagement.
Shipped products that you’ve lived with beyond launch, measuring what happened, learning from users and iterating based on what you found.
A portfolio that shows
how you think, not just beautiful final screens but the problem, your process, the trade-offs you made and what changed after launchExperience designing for people who aren't tech enthusiasts: frontline, hourly or users with mixed digital literacyHands-on research experience, including interviews, usability testing and synthesizing insights into product decisions.
An MVP instinct: you keep the end vision in mind but ship in small steps and check each oneThe ability to explain your design rationale to PMs, engineers and leadership, and to change your mind when the evidence says soBuilt, owned or meaningfully evolved a design system that engineers actually useComfort using qualitative and quantitative data to understand whether a design is actually workingComfort operating in a fast-moving environment where you won’t have a dedicated researcher, copywriter or specialist to hand work off toNice to haves
Experience with conversation design, voice UX or AI-powered productsExperience designing products across multiple languages, specifically French and SpanishExperience in healthcare, staff

📌 Senior Product Designer (Winnipeg)
🏢 Caribou
📍 Winnipeg