Lead marketing measurement strategy in Toronto with advanced attribution, econometrics, and experimentation expertise at Plus Company Media. Shape recommendations for major brands.
As Director, Insights & Measurement, you will own frameworks, model designs, and causal inference methodologies. You will guide Marketing Mix Models, Multi-Touch Attribution, and lift studies. The role emphasizes attribution methodology and experimental design, alongside client consulting, narrative strategy, and team mentorship. You will translate statistical outputs into strategic recommendations.

Key Responsibilities

Lead custom Marketing Mix Model and Multi-Touch Attribution designCombine econometric trends with digital attribution signalsArchitect randomized, matched-market,



and geo-lift experimentsTranslate statistical outputs into business recommendationsMentor media analysts and marketing scientistsRequirements:
Six-plus years in marketing science, econometrics, or data scienceThree-plus years designing attribution models and incrementality experimentsExpertise in advanced media analytics and causal inferenceExperience with a media agency, AdTech firm, or consultancy preferredBring attribution, experimentation, and strategic storytelling expertise to Plus Company Media’s Toronto measurement leadership team.
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📌 Director Marketing Measurement Toronto (Winnipeg)
🏢 Cossette Media
📍 Winnipeg