We are looking for a strategic and creative Product Marketing Manager to drive product positioning, content strategy and public relations efforts. The ideal candidate is a creative storyteller, data-driven marketer, with a robust understanding of product marketing and the ability to translate complex ideas into clear, impactful messaging across B2B and B2C. Market research
- Conduct thorough market research to support the positioning and messaging of our products as well as providing insight to the product teams for future product development
- Working closely with the Customer experience team to gain valuable insights from current customers and prospects. Product Marketing Work closely with product teams to understand features, benefits, and use cases to effectively communicate value propositions to customers via different channels. Support demand generation campaigns with content that drives lead conversion. Tracking KPIs with the marketing and commercial teams Working collaboratively across the organization, being a key part of the marketing and product teams, as well as regular contact with customer experience, sales and client teams Public Relations & Media Support 5+ years of experience in product marketing (B2B or B2C).



Strong writing and storytelling skills with the ability to simplify complex topics. Experience developing and executing go-to-market and content strategies. Ability to manage multiple projects and meet deadlines in a fast-paced environment. Excellent writing, editing, and communication skills. Ability to work cross-functionally with marketing, product, and sales teams. Familiarity with SEO/AEO, analytics tools, and marketing automation platforms. Strong project management skills and ability to meet deadlines. Knowledge of multiple languages or experience marketing in different regions. Background in journalism, communications, or public relations. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to HR@insightglobal.

📌 Global Product Marketing Manager (Winnipeg)
🏢 Insight Global
📍 Winnipeg