Lead SaaS lifecycle marketing at Jobber from Edmonton, Toronto, Vancouver, or Kitchener-Waterloo, using lead nurture and experimentation to improve conversion.
As Senior Lifecycle Marketing Manager, you will own lead strategy, programs, and metrics across acquisition, activation, retention, and expansion. You will build personalized journeys with AI enrichment, Clay, n8n, and customer data. Cross-functional work with Marketing, Sales, Success, Product, Growth, and Business Operations will connect lead and trial experiences. The role focuses on moving leads into trials and trials into paying customers through experimentation.

Key Responsibilities

Own lead nurture strategy, programs,



and conversion metricsBuild AI-enriched lead journeys using Clay and n8nConnect lead and trial experiences across platformsDesign experiments and iterate against conversion metricsLead acquisition pod planning and team handoffsRequirements:
Deep lead nurture and trial-to-paid SaaS experienceHands-on AI enrichment and personalization experienceIntegrated acquisition leadership across outbound and salesStrong understanding of nurture and conversion metricsHigh autonomy and ownership of KPI outcomesBring SaaS lifecycle strategy, AI journey building, and conversion experimentation to Jobber’s customer growth programs.
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📌 Senior Saas Lifecycle Marketing Manager (Winnipeg)
🏢 Jobber
📍 Winnipeg