Position Summary
The Director of Marketing will build and lead the marketing function for a rapidly growing, private equity-backed boiler and mechanical services platform operating across North America.This is a hands-on, individual contributor role responsible for both strategy and execution—from defining the brand and demand engine to directly building campaigns, tools, and content that drive measurable growth.The ideal candidate combines industrial/services marketing expertise, strong commercial instincts, and the ability to operate with pace, accountability, and limited infrastructure in a scaling environment.Key Responsibilities
Develop and execute a marketing strategy aligned to aggressive organic growth targetsPartner with CEO, COO, and business leaders to support:
Regional growth prioritiesNew service line expansionCross-sell across installed base
Translate commercial objectives into transparent demand generation plansDemand Generation (Primary Focus)
Build and execute multi-channel demand generation programs:
Digital (SEO, SEM, paid media)Field marketing / regional campaignsEmail and lifecycle marketing
Drive qualified lead generation for:
Service contractsEmergency/repair workRentals and parts
Establish and track pipeline contribution and ROI metricsSales Enablement
Partner closely with Sales and Business Development teams to:
Develop sales collateral, pitch decks, and case studiesImprove win rates and sales cycle efficiencyStandardize messaging across regionsBuild tools that enable local teams to execute consistently
Brand & Positioning
Define and elevate a consistent North American brand across legacy and acquired businessesPosition the company as a trusted, technical partner in boiler and mechanical servicesEnsure brand consistency across:




Website(s)ProposalsField materialsDigital presence
Digital & Infrastructure Build-Out
Own and optimize the company’s digital ecosystem:
Website strategy and performanceCRM and marketing automation (in partnership with IT/Sales)Implement scalable tools and processes appropriate for a PE-backed platform
M&A; Integration Support
Support marketing integration of acquisitions, including:
Brand alignment decisions (house of brands vs. single brand)Website and collateral integrationCustomer communication strategies
Ensure acquired businesses are quickly integrated into growth enginePerformance & Analytics
Establish a metrics-driven marketing function, including:
Cost per lead / acquisitionMarketing-sourced pipelineConversion rates by channel
Provide regular reporting to executive team and PE sponsors as neededQualifications
Experience
8–12+ years of marketing experience, with strong preference for:
Industrial, field service, or B2B services environmentsMulti-location or distributed operationsExperience in a high-growth and/or private equity-backed company strongly preferred
Proven success building demand generation engines with measurable ROICapabilities
Player-coach mindset (willing to execute directly,



not just delegate)Strong commercial acumen and ability to align with revenue goalsExperience supporting sales-led organizationsAbility to operate with ambiguity and speed in a scaling environmentStrong project management and prioritization skillsTechnical Skills
Digital marketing (SEO/SEM, paid media, analytics)CRM and marketing automation platforms (e.G., Salesforce, HubSpot)Content development and campaign executionData-driven decision makingSuccess Profile
This individual will succeed if they:Build a repeatable demand engine that drives measurable revenue growthEnable the sales team to close more business, fasterBring structure and discipline to marketing without slowing the businessEffectively balance strategy and hands-on executionScale marketing capabilities in line with the company’s M&A-driven; expansionWorking Conditions
This role requires regular travel (up to 25%) to various U.S. and Canadian locations.This role will be remote with a requirement to attend in person on site monthly.Benefits
401(k)Dental insuranceEmployee assistance programHealth insuranceLife insurancePaid time offVision insuranceCompany Overview
The Company provides best-in-class parts and 24/7 service support delivered via highly trained technicians and manages a fleet of unique rental equipment to serve temporary or emergency needs. The product portfolio is primarily used for industrial, commercial and institutional applications across North America. Thermogenics is a leading manufacturer of coiled tube steam, hot water and thermal fluid boilers and related equipment. With its comprehensive product and service offering, Thermogenics functions as a one-stop shop for all of its customers’ most complex steam and heating requirements.The Company operates from its head office in Aurora, ON and maintains sales and service operations in

📌 Director, Marketing (Winnipeg)
🏢 Thermogenics
📍 Winnipeg