Drive merchant acquisition and activation for Affirm by connecting platform programs with measurable pipeline, GMV, and revenue outcomes. Work remotely with flexibility built in.
This Platform Marketing Lead role focuses on acquiring merchants through platforms and ISVs. You will build integrated campaigns, collaborate with partners, and connect activity to commercial results. The work spans channel strategy, campaign development, asset creation, execution, measurement, and optimization across a growing partner portfolio.

Key Responsibilities

Launch merchant acquisition and activation programs through platformsSelect channel mixes by audience, objective, funnel stage, and evidenceConnect campaigns to acquisition, activation, pipeline, GMV, or revenueAnalyze breakdowns and recommend investment, optimization, testing,



or stoppingManage multiple programs and make priority and capacity tradeoffsRequirements:
6+ years in growth, demand generation, lifecycle, or product marketingExperience selecting channels against defined commercial objectivesExperience measuring conversion, activation, pipeline, revenue, or comparable outcomesAbility to make decisions with incomplete performance dataAbility to learn products, audiences, and business models quicklyApply merchant acquisition expertise, performance analysis, and integrated campaign skills to expand Affirm’s platform partner programs.
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📌 Merchant Acquisition Marketing Lead (Winnipeg)
🏢 Affirm
📍 Winnipeg