Drive digital campaign optimization at Rogers in Toronto, using personalization and testing across email, push, web, and mobile channels. This full time corporate role works onsite.

Reporting to the Senior Manager, MarTech & Campaign Optimization, you will lead end-to-end campaign delivery across Rogers, Fido, and Chatr. The work combines audience segmentation, campaign operations, lifecycle marketing, and customer experience optimization. You will coordinate with Marketing, Analytics, Data Engineering, Digital Product, Privacy, and Technology teams.

Key Responsibilities

Build, segment, quality-assure, launch, and monitor digital campaigns

Execute personalized web and mobile experiences across channels

Plan A/B and multivariate testing programs

Analyze engagement, conversion, delivery, and customer impact

Improve standards,



workflows, and release readiness practices

Requirements

Five-plus years in digital campaigns, automation, lifecycle marketing, or optimization

Hands-on Braze, Salesforce, or Adobe Campaign Classic experience

Adobe Target experimentation and audience targeting experience

Understanding of segmentation, customer data, identity, and activation logic

Campaign analytics experience with Adobe Analytics, Google Analytics 4, BigQuery, or Databricks

Bring campaign delivery, personalization, experimentation, and analytics expertise to Rogers’ digital customer experiences in Toronto.

📌 Digital Campaign Optimization Manager (Winnipeg)
🏢 Rogers communications
📍 Winnipeg