Digital Marketing, Website, & AI Specialist

BIK Boom Trucks | Etobicoke, Toronto, ON | Full-time, in-person

Salary Range: $55,000 - $70,000

About BIK Boom Trucks

BIK Boom Trucks is a family-owned and operated supplier of Knuckle Boom Trucks and Truck Mounted Forklifts, serving customers across North America for over 35 years. We help businesses in tree care, building supply, concrete forming, precast concrete, and other industries find equipment backed by dependable service and support.

About the Role

We are looking for an experienced Digital Marketing & Website Specialist who can combine strong design skills with the technical ability to manage our website and deliver effective advertising campaigns.

In this role, you will keep our WordPress website up to date, improve search visibility, create professional digital and print ads, and manage Google Ads and paid social media campaigns that generate qualified sales inquiries. This also includes using AI to help with website and ad workflows. Working closely with our marketing and sales teams, you will take projects from concept through completion, track results, and identify opportunities to improve performance.

The ideal candidate is creative, technically capable, organized, and comfortable taking initiative. You can turn a marketing objective into a clear plan and carry it through without needing step-by-step direction.

Key Responsibilities

· Website management: Maintain and update our WordPress website, including truck inventory, product pages, images, promotions, and landing pages. Troubleshoot issues and make layout or code adjustments as needed.

· Search engine optimization: Improve page titles, descriptions, headings, internal links, and website content to help prospective customers find our products and services.

· Google Ads: Build, manage, and optimize campaigns, including keyword research, targeting, budgets, ad creative, and conversion tracking.

· Paid social advertising: Create and optimize campaigns across Facebook, Instagram, and other relevant platforms,



including LinkedIn and TikTok where appropriate.

· Graphic design: Produce polished digital ads, website banners, print advertisements, and sales materials using Adobe Illustrator and Photoshop.

· Performance reporting: Monitor website and campaign results, test improvements, and report on qualified inquiries, conversion rates, and cost per lead.

· Project coordination: Manage competing priorities, including print deadlines, campaign launches, and daily or weekly website updates.

What You Bring

· Proficiency with AI tools (ChatGPT, Claude, Grok Bots, etc.) for website building, Ads, metrics, reporting, and more.

· At least 3-5 years of relevant digital marketing experience, with examples of work you personally completed.

· Practical WordPress experience, including page editing, website maintenance, and working knowledge of HTML/CSS for routine changes and troubleshooting.

· A solid understanding of SEO and experience making website improvements.

· Experience independently setting up, managing, and optimizing Google Ads and paid social campaigns.

· Proficiency in Adobe Illustrator and Photoshop, supported by a portfolio of digital or print design work.

· Experience using Google Analytics and advertising platform reporting to evaluate results and guide decisions.

· Strong organization, critical thinking, attention to detail, and follow-through.

· The ability to work independently, bring forward ideas, and meet deadlines while collaborating with a team.

Additional Experience/Skills are an Asset, But not Required

· Experience with heavy trucks and (or) construction equipment





· Familiarity with HubSpot, email marketing, and marketing automation.

· Copywriting or content writing skills.

· Previous team leadership or marketing management experience.

· A relevant diploma or degree in marketing, design, web development, or a related field.

· Experience with AEO (Answer Engine Optimization), which is the practice of structuring content so that AI-powered search engines can understand it

Why Join BIK?

· Take ownership of meaningful marketing projects at an established, family-owned business.

· See the direct impact of your work on customer inquiries and sales opportunities.

· Work with a specialized product lineup and an experienced marketing and sales team.

· Benefits include extended health, dental and vision care, life insurance, paid time off, an employee assistance program, a wellness program, and on-site parking.

Position Details

· Full-time, in-person position in Etobicoke, Toronto, ON M9W 5Z7.

· Monday to Friday, day shift; occasional weekend support as needed.

· Applicants must be able to commute to the workplace reliably.

How to Apply

Please submit your résumé and a portfolio or links showing:

· A WordPress website or landing page you worked on, explaining your contribution.

· Two or three examples of digital or print advertisements you designed.

· A brief example of a paid campaign you managed, including its objective, your responsibilities, and measurable results.

Confidential client details may be removed. We want to understand what you personally created, managed, and improved.

Pay: $55,000.00-$70,000.00 per year

Benefits

- Dental care
- Extended health care
- In office parking
- Paid time off
- Vision care
- Wellness program

Ability to commute/relocate:
- Etobicoke, ON M9W 5Z7: reliably commute or plan to relocate before starting work (required)

Experience:
- Digital marketing: 3 years (required)

Language:
- English (required)

Work Location: In person

📌 Digital Marketing, Website, & AI Specialist (Etobicoke)
🏢 BIK Hydraulics
📍 Etobicoke