Lead web content transformation for RBC Direct Investing in Toronto, using CMS expertise, SEO, and answer-engine optimization. This full time role shapes discoverable digital experiences.

As Manager, Digital Product Marketing, you will operate across web technology and content strategy. You will manage CMS operations, modernize website experiences, and structure content for search engines and AI-powered answer engines. You will partner with Product, Design, Marketing, Legal, and Compliance teams.

Key Responsibilities

Execute page redesigns, migrations, upgrades, and site-architecture initiatives

Manage page creation, templates, components, and publishing workflows

Structure content using schema markup and semantic HTML





Conduct audits and gap analyses for authoritative content

Report organic traffic, visibility, engagement, and citation performance

Requirements

Three-plus years in web content or digital marketing

Hands-on CMS experience with templates, workflows, and governance

Strong SEO, technical SEO, and structured-data knowledge

Understanding of AEO/GEO and AI search discovery

Experience with GA4 or Adobe Analytics and search consoles

Bring CMS management, SEO strategy, analytics, and AEO expertise to RBC Direct Investing’s evolving digital presence.

📌 Digital Product Marketing Manager SEO (Winnipeg)
🏢 RBC
📍 Winnipeg