At PointClickCare our mission is simple: to help providers deliver exceptional care. And that starts with our people. As a leading health tech company that’s founder-led and privately held, we empower our employees to push boundaries, innovate, and shape the future of healthcare. With the largest long‑term and post‑acute care dataset and a Marketplace of 400+ integrated partners, our platform serves over 30,000 provider organizations, making a real difference in millions of lives. We also reinvest a significant percentage of our revenue back into research and development, ensuring our employees have the resources to innovate and make a lasting impact. Recognized by Forbes as a top private cloud company and honored as one of Canada’s Most Admired Corporate Cultures,

we offer
flexibility, growth opportunities, and meaningful work. It all starts with our hiring practices where we uncover AI expertise that complements our mission, and we continue to invest in training and development to nurture innovation throughout the employee journey. Join us in redefining healthcare — so it doesn’t just survive, it thrives. Travel to Office expectations**For Remote RolesIf this role is remote, there will be in‑office events that will require travel to and from the Mississauga and/or Salt Lake City office. For Hybrid RolesIf this role is Hybrid, there will be an expectation to reside within commutable distance to the office/location specified in the job listing. This will include, but not limited to, weekly/bi‑weekly/monthly events in the office with your specific team.



Position Summary:The Marketing Automation Architect plays a key role in influencing the strategic and technical direction for the Marketing Operations and Analytics teams within Adobe Marketo Engage and the marketing automation ecosystem at PointClickCare. Reporting to the Director, Marketing Analytics & Marketing Technology, this role defines the vision, architecture, and governance of the marketing automation platform while enabling scalable, data‑driven customer engagement across the buyer lifecycle. The role combines platform architecture, solution design, technical leadership, and strategic consulting, partnering with Marketing, Sales Operations, Revenue Operations, IT, Analytics, and Product Marketing to keep the MarTech ecosystem scalable, reliable, secure, and positioned for future innovation. Platform Architecture, Strategy & Governance: Shape the technical vision, architecture, and roadmap for Adobe Marketo Engage; identify technical debtand architectural opportunities; oversee platform health, performance, and administration. Solution Design & Marketing Automation Delivery: Design and implement journey‑based marketing programs, lifecycle automation, lead nurturing, segmentation, forms, landing pages, and reusable program templates; serve as primary technical consultant for Marketing, Sales Operations, and Customer Success. Own and optimize the Marketo/Salesforce integration (synchronization, lifecycle logic, field mappings, data integrity); manage integrations with webinar, event, LeanData, live chat, and CMS platforms; act as primary technical liaison with Adobe Marketo Support. Own the strategy, governance,



and continuous optimization of lead scoring models and lifecycle frameworks in partnership with Sales Operations and Analytics to improve lead quality, conversion, and pipeline performance. Technical Leadership, Security Communications & Enablement: Serve as subject matter expert and mentor for the Marketing Operations team; own governance of customer‑facing security and service communications with Security, Product, Legal, and Corporate Communications; lead continuous improvement and AI adoption initiatives. Bachelor's degree, diploma, or equivalent combination of education, certifications, and experience. Extensive experience designing enterprise marketing automation strategies, lifecycle programs, lead scoring frameworks, and scalable automation solutions. Deep expertise integrating Marketo with Salesforce CRM and enterprise marketing technology platforms. Experience leading cross‑functional initiatives involving Marketing, Sales Operations, Revenue Operations, and IT. Salesforce certification considered an asset. AI fluency and/or experience leveraging Microsoft 365 Copilot to improve productivity, collaboration, and marketing operations. Hands‑on experience with LeanData, webinar platforms, and other event technologies beyond core Marketo/Salesforce administration. Working knowledge of privacy regulations including CASL and GDPR, and of marketing analytics, attribution, and dashboard development. $The US base salary range for this position is $159,000
- $177,000 + bonus + advantages, non‑overtime eligible. Retirement Plan Matching Flexible Paid Time Off Employee Assistance Program Allyship and Inclusion Communities It is the policy of PointClickCare to ensure equal employment oppor

📌 Marketing Automation Architect (Winnipeg)
🏢 PointClickCare
📍 Winnipeg