06 Nov
|
Intact Financial
|
Winnipeg
06 Nov
Intact Financial
Winnipeg
Lead Intact’s marketing technology and analytics strategy through a hybrid work model, shaping digital platforms and customer-focused solutions. Guide integrated capabilities that improve campaign efficiency and personalization.
As Director, Marketing Technology, Analytics and Digital Platforms, you will lead MarTech, digital platforms, and marketing analytics strategy. You will oversee core capabilities while collaborating with marketing, IT, data, privacy, security, and analytics teams. Your work will accelerate digital transformation and strengthen customer experience.
Key Responsibilities
Develop Intact’s MarTech vision and prioritized strategic roadmap
Oversee CMS, customer data, automation, personalization, and measurement platforms
Coordinate integrated solutions across marketing, IT, and data teams
Strengthen consent, identity, data quality, and audience governance
Build and manage a team of MarTech experts
Requirements
Bachelor’s degree in marketing, information technology, or related field
Minimum ten years’ digital marketing or technology experience
At least five years in a MarTech leadership role
Expertise with Salesforce Marketing Cloud or Adobe platforms
Eligibility to work in Canada; Quebec candidates require bilingualism
Direct Intact’s MarTech, analytics, and digital platform capabilities through leadership, governance, measurement, and customer-focused innovation.
📌 Director Marketing Technology and Analytics (Winnipeg)
🏢 Intact Financial
📍 Winnipeg