NOW HIRING

Director, Marketing & Client Success

Build the engine, prove the return, and do the work alongside your team.

Location

Downtown Toronto, ON (King St. and Yonge St.), in-office

Job type

Permanent, full-time

Reports to

Co-Founder/Executive

Start

Immediately

Compensation

$120,000 to $140,000 CAD annually (base plus variable compensation), plus perks

About IntelliCastle

IntelliCastle Marketing helps wellness, spa, dental, veterinary and health businesses get found online and win more clients, through web, SEO, content, social and paid campaigns on monthly retainers across Canada and the US. We also run in-house marketing for our sister company, CannDelta Inc., a regulatory and scientific consulting firm.

The Role

This is a builder’s role. We want a leader who has built a marketing agency or agency practice from the ground up: service lines, pricing, team and delivery systems, with proof to clients, in revenue terms, of what their marketing returned.

You will lead one marketing team with three mandates:

- The agency:

run delivery for every IntelliCastle client, prove measurable ROI for each, and own retention, renewals and expansion.
- IntelliCastle’s own marketing:

build our brand and generate the leads that grow the agency.
- CannDelta’s in-house marketing:

lead content, video, SEO, social and lead generation for CannDelta.

You will work closely with the founders and plan at the corporate level, aligning every marketing dollar with revenue, margin and growth objectives.

This is not an oversight role.

When the moment requires it, you will build the campaign, audit the SEO, pull the data, build the dashboard, write the report and run the meeting yourself.

You will be measured on: clients who stay and grow; data-backed ROI for every client; a team that delivers on time at healthy margins; and marketing-sourced new business for IntelliCastle and CannDelta.

Responsibilities

Build and scale the agency operating model

- Build the operating foundation: service lines, packages, playbooks, structure, tools and systems that scale as we add clients.
- Set the commercial model: scopes, retainer, project and performance-based pricing, and target margins by service and account.
- Track unit economics (account profitability, effective hourly rate, utilization, cost to deliver) to adjust pricing, packaging and staffing.

Prove ROI for every client

- Run an ROI framework that connects marketing activity directly to client revenue.
- Integrate GA4, ad platforms, call tracking, CRM and automation with client POS, booking, practice-management and sales data to attribute leads, appointments and revenue to channels and campaigns.
- Report ROI, ROAS, cost per acquired client or patient, CAC, lifetime value and marketing-influenced revenue through client dashboards and quarterly business reviews.
- Handle client data in line with Canadian and US privacy law.

Lead and work alongside the team

- Lead, coach and grow our content, SEO, design, web and social specialists, plus contract video support.
- Design the team structure; hire, onboard and develop people; build clear career paths.
- Run the weekly rhythm (priorities, deadlines, quality standards) and own capacity, time tracking and utilization.
- Do hands-on strategy, campaigns, analytics, reporting and content when needed.

Deliver for clients and own renewals





- Own delivery from signed agreement through onboarding, monthly delivery and renewal, with standard kickoffs, meetings, reports and dashboards.
- Give every client a named owner and deliver on time, on scope and within budget, protecting account profitability.
- Personally manage a portfolio of strategic, high-value clients.
- Run a client health score, renewal calendar and early-warning process for at-risk accounts.
- Own retention, renewals and expansion; spot upsells based on real results and close them with Sales; lead escalations to resolution.

Align marketing with company strategy

- Turn revenue, margin and growth targets for both companies into an annual marketing plan and budget.
- Measure the return on our own marketing: cost per lead, cost per acquired client, pipeline and revenue sourced.
- Allocate team time and budget by return and priority, and recommend reallocations to the founders.

Run CannDelta’s and IntelliCastle’s own marketing

- CannDelta:

own the brand story, founder-led video and YouTube, SEO, website, social, email, inbound lead targets and pipeline, with Sales, compliant with cannabis advertising rules.
- IntelliCastle:

set the annual marketing plan with the founders and own lead generation, website, content, case studies and social, using client ROI as proof of value.
- Put paying clients first while both brands still grow every month, on one shared, compliant content calendar.
- Report monthly to the founders on client ROI, retention, client health, profitability and pipeline.

Experience Required

- Agency build-out.

Building a marketing agency, practice or division from the ground up, as a founder, founding team member or the senior leader who stood up its services, pricing, delivery, team and systems.
- ROI measurement.

Proven ability to combine marketing data with POS, booking, CRM or sales data to calculate and report client ROI.
- Scope and pricing.

Setting service scopes, retainers and project fees and managing them to target margins.
- Leadership.

5+ years building and managing a marketing, client services or account management team with direct reports.
- Commercial judgment.

Reading a P&L;, setting budgets and aligning marketing investment with revenue and profitability.
- Hands-on execution.

Campaigns, SEO audits, analytics, dashboards, reporting and content, done yourself.
- Experience.

8+ years in digital marketing, agency client services, account management or professional services.
- Client results.

A record of client retention, renewals and account growth, with the numbers to show it.
- Technical fluency.

SEO, content, social, websites, paid media and analytics, plus tools such as Salesforce, HubSpot, GA4, Looker Studio, Semrush and advanced spreadsheets.
- Executive presence.

Including difficult conversations about results, scope and price.
- Commitment.

A track record of staying and building in your roles.

Nice to have

- Agency P&L; or practice-level budget ownership.
- Integrating marketing data with clinic, spa, practice-management or POS systems.




- Senior agency titles such as Founder, Managing Director, Account Director, Head of Client Services or Director of Client Success.
- Marketing in regulated industries (health, wellness, cannabis, legal, financial), in both Canada and the US.
- A bachelor’s degree in business, marketing or communications, or equivalent experience.

What Success Looks Like

First 90 days

- Meet every team member and client; review every account, scope, price and renewal date.
- Put a weekly team rhythm, client ownership, monthly reporting, a client health score and a renewal calendar in place.
- Audit scopes and pricing against delivery effort and margin, and stand up ROI measurement for each recurring client.
- Present a 12-month plan for the team, client success, pricing and marketing for both brands, tied to revenue and margin targets.

First year

- At least 90% of recurring revenue retained.
- Every recurring client receiving ROI reporting tied to their own revenue or sales data.
- Documented packages, pricing and margins used by the team and Sales, plus quantified case studies that help win new business.
- On-time delivery at healthy utilization and account profitability.
- Growing marketing-sourced pipeline for CannDelta and IntelliCastle, on a team structure that scales.

Why Work for Us?

- Build a full function with direct access to the founders and real influence on company direction.
- Own the team, client relationships, commercial model and marketing for two brands, with no hand-offs.
- Work across a marketing agency and a leading cannabis consulting firm in regulated industries across North America.

Benefits

- Dental, extended health and vision care; paid vacation and sick days; company events and professional growth.

How to Apply

Send your résumé and a short cover letter describing an agency or practice you built, the team you led and the results you delivered, with numbers where you can (client ROI, retention, renewals, account growth, team size, revenue, margin), and answer these questions:

- Describe an agency or agency practice you built from the ground up. What was your role, and how did revenue, team size and client base change under your leadership?
- How did you calculate and prove ROI for a client using marketing data and POS, booking or sales data? Which sources did you use, and what did the client do with the result?
- How have you set scope and pricing for marketing services, and protected margin as delivery requirements changed?
- How have you aligned marketing investment, for clients and your own company, with revenue and profitability objectives?
- Tell us about a client you were about to lose. What did you do, and what happened?
- How do you decide whether a client account is healthy or at risk?
- What were the size and annual value of the client portfolio you most recently owned, and how much of the hands-on work did you deliver?
- How would you divide a team’s time between agency clients and in-house marketing for two brands?
- What would you do in your first two weeks leading a marketing team that has just lost its manager?

Apply to:

[email protected] | (646) 440-4201

Candidates must commute daily to our downtown Toronto office. IntelliCastle Marketing is an equal opportunity employer; accommodations are available on request. This posting is for an existing vacancy.

📌 DIrector of Marketing & Client Success (Toronto)
🏢 Intellicastle Sales u0026 Marketing
📍 Toronto