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The opportunity
As a Senior Marketing Specialist in our Industry Group team, you will support the planning and execution of integrated marketing initiatives that advance EY's growth priorities across our service lines. You will help advance EY’s brand, increase market visibility, and support growth objectives through well-executed, multi-channel marketing programs.
Working closely with service line leaders, industry groups and BMC colleagues, you will bring campaigns, events and experiences to life. This role is well suited to a marketing professional with strong execution skills, a collaborative mindset, and experience delivering B2B marketing programs in a complex, matrixed environment.
This job posting relates to an existing vacancy within our organization.
Your

Key Responsibilities

Marketing Program Execution
Support the planning and execution of integrated, omni-channel marketing campaigns aligned to alliance strategies and EY prioritiesTranslate business and stakeholder goals into effective marketing activities that connect brand to demandExecute lower‑funnel, conversion‑focused marketing activities in close partnership with sales teams to support pipeline creation and opportunity progressionSupport lead generation and pipeline acceleration through targeted campaigns, event follow‑up programs, and account‑based or segment‑specific activationsPartner with stakeholders across the firm to align marketing activities to priority accounts,



opportunities and revenue goalsCollaborate with global teams to activate EY campaigns and adapt them for local market needsCoordinate timelines, deliverables, approvals and dependencies across multiple stakeholders to ensure on-time, high-quality deliveryContinuously identify opportunities to improve processes, introduce efficiencies, and strengthen executional excellenceEvents And Experiences
Plan and execute virtual, in-person and hybrid events, including executive briefings, webcasts, roundtables and sponsored experiencesManage event logistics end-to-end, including vendors, budgets, timelines, tools and post-event reportingAnalyze event performance beyond attendance, including engagement quality, lead conversion and downstream sales impactEvaluate and support sponsorship opportunities that elevate EY’s brand and align to service line objectivesPartner with internal teams and external vendors to deliver high-quality, brand-aligned experiencesContent and Communications
Support the activation and amplification of thought leadership, insights and market-facing content across campaigns, events and digital channelsDevelop and write a range of internal and external communications, including articles, briefing materials, talking points, presentations and campaign assetsCreate PowerPoint materials such as internal updates, campaign decks, event presentations and client-facing slidesStakeholder Collaboration
Work closely with service line leaders, subject matter professionals and BMC colleaguesBuild strong,



trusted working relationships to ensure marketing initiatives align with business goals and prioritiesSupport senior stakeholders with clear communications, progress updates and performance insightReporting and Optimization
Track and report on marketing performance, including campaign, event and sponsorship metricsSupport budget tracking and spend managementConduct basic analysis and market research to support marketing and sales effortsContribute to ROI reporting and insights to inform future planning and optimizationSkills And Attributes For Success
Bachelor's degree in business administration, marketing, communications or relevant combination of experience and education5+ years of marketing experience creating, implementing and measuring high-quality brand experiences, campaigns and programs that drive revenue and build relationships5+ years of experience developing and executing in-person eventsStrong stakeholder management skills;
comfortable working with senior leadersKnowledge of marketing trends, sponsorship, event management and measurement (analytics, dashboarding, reporting, etc.)Experience supporting integrated marketing campaigns across multiple channelsB2B experienceProfessional services marketing experience is an assetIdeally, you’ll also have
Strong project management and organizational skills, with the ability to manage multiple prioritiesWell-rounded "marketing athlete" with robust execution, problem‑solving and creative thinking skillsComfortable working with numbers, data and performance metricsExcellent written and verbal communication skills, with the ability to tailor messages for different audiencesAbility to build collaborative relationships across teams and with senior stakeholde

📌 Brand And Marketing (Winnipeg)
🏢 EY
📍 Winnipeg