As General Manager, you will lead an established, full-service dealership in the high-ticket consumer products space that sells recent and pre-owned products, along with financing, protection products, parts and service. You will sell to, and lead a sales team selling to, individual consumers, including many repeat buyers who are upgrading. This is a hands-on, player-coach role. You will spend approximately 15% of your time selling directly, 40% desking deals, coaching and recruiting salespeople, and the rest running dealership operations and finances. Most leads are inbound from the website, social media, digital advertising, walk-ins, and repeat and referral customers. This is not a cold-calling role. The dealership is located in the Barrie area and serves customers from across the region and the Greater Toronto Area. This is an existing position reporting to a Regional Vice President. The base salary is $120,000 – $150,000, plus bonuses.
COMPENSATION & BENEFITS
$120,000 – $150,000 CAD base salary, plus bonuses
Year 1 OTE: $150,000 – $175,000 CAD
Year 2 OTE: $150,000 – $200,000 CAD
Uncapped bonus tied to dealership profitability, paid monthly and annually
Monthly car allowance plus a gas card
Health benefits, partially company-paid
RRSP matching program
Company cell phone
15 vacation days, 5 sick days and 2 personal days per year
Salaried and paid year-round
Career advancement into senior management within a multi-location dealer group
THE COMPANY & CULTUREOur client is an established, full-service dealership with a long-standing customer base in the Barrie area. It is part of a larger, Canadian-owned, multi-location dealer group. The dealership is supported by the group's purchasing power, inventory network,



manufacturer relationships and in-house marketing team. It offers new and pre-owned product sales, financing and protection products, trade-ins, parts and accessories, and full-service maintenance and repair.
The culture is entrepreneurial and performance-driven. General Managers run their stores like owners: they are expected to understand their numbers, develop their people and make decisions without waiting for head office. Senior leadership is accessible and decides quickly. Company-wide turnover is under 10%, and many managers have been with the group for 10 to 20 years. The company expects honest dealing with customers and aims to hire for the long term.
OFFICE LOCATION & SALES TERRITORY
Location: in-store, Barrie area, Ontario
Work arrangement: full-time in-store;
no remote or hybrid option
Customer market: the Barrie area and the Greater Toronto Area
Hours: retail store hours. Weekends and evenings are required
Peak season: six days per week, approximately 50 to 60 hours per week in the first year, easing to about 50 hours once the team is built
Overnight travel: less than 5% (approximately once per year)
EXPERIENCE, BACKGROUND & EDUCATION REQUIREMENTS
5+ years of sales experience, including at least 2–3 years leading commissioned salespeople in a dealership or high-ticket retail environment
Face-to-face B2C retail sales and sales management experience:



working and desking deals, negotiating, closing, and protecting front-end and F&I; gross profit
Relevant backgrounds include automotive, marine and powersports dealerships, and commission-driven furniture, mattress, pool and spa, and home-improvement retail. Industry experience is not required
Proven record of recruiting, training and developing salespeople
Experience managing inventory, including mix, aging, pricing and trade appraisal
Able to read a dealership or store P&L; and make operating decisions from it
Experience overseeing, or working closely with, service, parts, finance and administration departments is an asset
Must be available to work weekends, evenings and six-day weeks in peak season
Valid driver's licence and own vehicle required
Post-secondary diploma preferred
TECHNICAL SKILLS
Dealership CRM (any dealer CRM experience is transferable) – Intermediate
Microsoft Excel – Intermediate
Microsoft Word – Basic
Microsoft PowerPoint – Basic
Google Drive / Docs – Basic
THE PRODUCT / SERVICE / SOLUTION
New and pre-owned high-ticket consumer products from leading manufacturers
Financing and extended protection products sold with each purchase
Trade-ins and used-inventory acquisition
Parts, accessories and installations
Service, warranty and manufacturer-supported repairs, inspections and scheduled maintenance
PROSPECTIVE CUSTOMERS / INDUSTRY FOCUS / DECISION MAKER(S)
Individual retail consumers from a broad range of ages and backgrounds
First-time buyers as well as experienced owners upgrading or trading in
Existing owners who need parts, service, warranty work and upgrades
Customers come from across

📌 General Manager (Winnipeg)
🏢 Just Sales Jobs
📍 Winnipeg