The VP & GM, Electrical Division is responsible and accountable for leading the profitable growth and expansion of ROBINSON’s electrical division. Key responsibilities include:

- Strategic Leadership: Develop and execute product, sales, and customer experience strategies to position the electrical division for sustainable growth.
- Sales Growth: Establish and achieve sales targets to increase wallet share and expand overall market presence with both existing and prospective customers.
- Customer Experience: Define and oversee customer service standards and processes to ensure a consistent, exceptional experience at every touchpoint.
- Vendor Partnerships: Build and maintain strong relationships with key electrical vendors and suppliers to drive collaboration, strengthen partnerships, and enhance business outcomes.
- Inventory Optimization: Partner with procurement and purchasing teams to plan, forecast, and optimize regional and local inventory needs.
- Market Insight: Monitor industry trends, competitive activity, and emerging opportunities to proactively position the division for long-term success.
- Growth & Expansion: Lead opportunities for growth through new vendors, product lines, and market expansion initiatives.
- Executive Collaboration: As part of the executive leadership team,



assist in establishing long-term strategic objectives and lead the successful execution of key business initiatives.
- Team Development: Foster a high-performance culture by setting clear expectations, providing coaching and feedback, and supporting career development and succession planning.
- Financial Accountability: Oversee the P&L;, balance sheet, and cash flow for the electrical division to ensure profitable, sustainable growth.

Background & Qualifications

10+ years leading a business unit or division, with success developing and executing strategies that drive profitable growth. Senior leadership experience in wholesale distribution is required; experience with electrical products is an asset

- Post-secondary degree or diploma in business management, sales, or related field.
- Exceptional relationship-builder with robust executive presence and communication skills, able to engage stakeholders at all levels and leverage partnerships to deliver growth and competitive advantage
- Demonstrated success building and leading high-performing teams, fostering accountability, collaboration and results.
- Proven experience leading complex organizational change initiatives, with working knowledge of project management methodologies.
- Willingness and ability to travel frequently to meet with customers, vendors and regional teams.

This position is ideally based in Winnipeg, Manitoba.

📌 Electrical Division GM: Growth, Strategy & Leadership (Winnipeg)
🏢 B. A. Robinson Co.
📍 Winnipeg