Lead CTC’s pricing and promotional strategy while applying customer insights and financial judgment across its retail businesses. This cooperative leadership role connects commercial decisions with customer value.
As Vice-President, Pricing and Promotions, you will guide pricing strategy, promotional programs, and the True North Price/Value program. You will coordinate price-value transformation, enterprise print, distribution, and gift cards. Success requires balancing sales, margins, inventory, supplier funding, operating costs, and long-term customer trust.

Key Responsibilities

Set pricing and promotions strategy across CTC’s retail businessesLead the True North Price/Value program roadmapCoordinate pricing, promotions, print, distribution, and gift cardsUse customer, competitor, category,



and financial insightsBuild teams and lead enterprise capability changesRequirements:
Senior leadership experience in pricing, promotions, or commercial strategyExperience delivering measurable pricing or promotional results at scaleStrong judgment balancing value, sales, margin, competition, and costExperience leading enterprise-wide strategy, process, data, and technology changeAbility to influence senior stakeholders across complex matrixed organizationsBring commercial leadership, analytical judgment, and cross-functional influence to CTC’s pricing, promotions, and customer value agenda.
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📌 Vice-President Pricing And Promotions (Winnipeg)
🏢 Canadian Tire Corporation
📍 Winnipeg