Lead RBC Direct Investing email marketing in Toronto, using Salesforce Marketing Cloud and exact campaign production. Manage communications across investing journeys and regulated sends.

As an experienced marketer, you will own email production and delivery for RBC Direct Investing. You will coordinate promotional campaigns, product announcements, automated journeys, and transactional communications. The work connects marketing, product, MarTech, writers, designers, Legal, Compliance, and Risk.

Key Responsibilities

Lead campaigns and transactional emails from brief through deployment

Build accurate, on-brand emails within Salesforce Marketing Cloud

Maintain welcome, triggered, and transactional automated journeys

Coordinate production calendars and stakeholder send schedules





Perform personalization, link, rendering, and content quality checks

Requirements

Three or more years of hands-on email marketing experience

Experience building, sending, and reporting enterprise campaigns

Working knowledge of journey-building strategy and triggered programs

Understanding of CASL, consent management, and deliverability practices

Experience with Litmus and regulated-industry compliance reviews

Bring email automation, Salesforce Marketing Cloud, segmentation, and quality assurance expertise to RBC Direct Investing communications in Toronto.

📌 Email Marketing Manager Salesforce Marketing Cloud (Winnipeg)
🏢 RBC
📍 Winnipeg