Why You’ll Love SoftchoiceAt Softchoice, a World Wide Technology (WWT) company, we work together to make a new world happen. As an IT solutions provider serving U.
S. commercial and SMB organizations, as well as the entire Canadian market, we help organizations turn ambition into real‑world outcomes. We do this through the delivery of secure cloud, AI, software and digital workplace solutions that enable agility, innovation and growth. We stand proudly for our people and their success through career development and advancement, and continuously strive to do what’s good for our people and communities. As part of WWT, we connect customers to the global scale, advanced innovation, world-class partnerships, and deep expertise of a leader in AI and digital transformation. This includes access to WWT’s Advanced Technology Center (ATC), a collaborative ecosystem featuring state-of-the-art hardware and software that enables customers and partners to conceptualize, test, and validate creative solutions before deploying them at scale. The Impact You'll HaveThe Industry Marketing Manager (Public Sector) shapes how Softchoice shows up across Defence (Federal), Healthcare, and Education. This role owns the go-to-market strategy and vertical narrative, building outcome-led programs that engage senior public sector decision-makers, strengthen market credibility, generate qualified pipeline, and unlock partner co-investment. Working across Public Sector sales leadership, Solution Marketing, Partner Alliance Managers, the Growth Marketing team, and WWT Marketing, the Manager sets direction, aligns resources, and guides execution across campaigns, content, events, and partner programs.



This role sits within Growth Marketing; This role is hybrid with the expectation of working 1-2 times per month in your local office as well as up to 10% travel for conferences.
Build and own annual and quarterly marketing plans for Defence, Healthcare, and Education, aligned to pipeline targets, business priorities, procurement timelines, and partner investment calendars. Develop audience personas, buying journeys, and outcome-led messaging frameworks tailored to senior public sector stakeholders. Design the program architecture for each vertical across owned, earned, event, partner-funded, and account-based marketing tactics. Own the strategic content calendar across all three verticals in coordination with Softchoice Brand, Content, and WWT Marketing teams. Brief internal teams, agencies, and vendors on campaign priorities, content requirements, and event strategy, and review outputs before launching. Partner Co-Marketing & MDF Strategy Own the Public Sector partner co-marketing strategy, including identifying and prioritizing opportunities with strategic technology partners. Build and present MDF business cases and maintain accountability for partner commitments, program delivery, and claims. Lead joint go-to-market messaging and offer development with partner marketing counterparts for public sector procurement audiences. Maintain senior-level relationships with partner marketing and WWT Partner Alliance teams, representing Softchoice in planning sessions and co-marketing reviews.



Partner with Industry Advisors to shape thought leadership, including white papers, executive briefs, event keynotes, and digital content series. Serve as the marketing lead within the Public Sector business unit, participating in pipeline reviews, QBRs, and account planning sessions. Oversee the external reference and proof-point library, ensuring customer outcomes are packaged into assets that support active sales pursuits. Cross-Functional Alignment, Performance & Leadership Align Growth Marketing, Solution Marketing, Public Sector sales, Partner Alliances, and WWT Marketing to coordinate resources, avoid duplication, and amplify programme impact. Ensure programmes align to contract vehicles, procurement timelines, and buying cycles specific to each vertical. Manage the Public Sector marketing budget, MDF commitments, spend forecasts, and investment allocation across programmes and verticals. Report on programme performance, budget pacing, pipeline contribution, ROI, and brand metrics, owning the performance narrative for business and marketing leadership. Bachelor's degree in marketing, business, or a related field, or equivalent professional experience. 7+ years of B2B marketing experience with ownership of vertical strategy and go-to-market execution (technology experience preferred). Demonstrated experience marketing to public sector, government, healthcare, and/or education environments required. Proven ability to translate technology capabilities into outcome-led narratives for senior non-technical stakeholders, including C-suite and deputy minister audiences. Experience owning partner co-marketing programs and securing marketing development funds from technology partners. Working knowledge of demand gene

📌 Industry Marketing Manager (Winnipeg)
🏢 Softchoice
📍 Winnipeg