Responsibilities
About the Team: TikTok’s Global Business Solutions (GBS) team is at the forefront of driving advertising innovation, offering scalable solutions for brands to connect with audiences in meaningful ways. Our Enterprise Ad Sales team partners with some of the largest global brands, enabling them to leverage TikTok’s unique platform to drive business impact. The GBS team thrives on creativity, collaboration, and results.
This position is for an existing vacancyAbout the Role
The Agency Partnerships Manager (APM) is responsible for hitting revenue goals, building relationships with advertising agencies, and helping agencies drive business results on TikTok through product consultation, education, and support. Success as an APM requires strong sales skills, a strong partnership with Client Solutions Managers (CSM), problem-solving skills, attention to detail, and the ability to thrive in a dynamic and changing setting. This position is full time and based out of our Toronto, Canada office.
Responsibilities
Own and grow strategic partnerships with major Canadian agency groups (HoldCos and key independents), serving as a senior point of contact across planning, investment, and executive teamsPosition TikTok as a core partner in agency planning cycles, influencing media allocation across Canada-led and North America/global campaignsLead Joint Business Planning (JBP) with agency partners, aligning TikTok solutions to business priorities and unlocking incremental investment across key verticals and accountsDrive revenue growth through agencies by expanding share of wallet within existing clients and unlocking new budgets, including US/global investment into CanadaNavigate complex, multi-market account structures,



partnering with global and US teams to ensure Canada is represented and scaled in broader campaignsInfluence and orchestrate cross-functional teams (Product, Measurement, Creative, Marketing Science, Partnerships) to deliver integrated solutionsChampion adoption of emerging products, with a focus on scaling performance and commerce solutions in a high-growth marketMinimum Qualifications
5+ years of experience in digital media, agency partnerships, or sales.
Strong understanding of HoldCo structures and agency planning processes, including how investment decisions are made locally and internationally.
Proven track record of managing and growing revenue across agency-driven portfoliosExperience working on multi-market or cross-border campaigns, collaborating with global teamsDeep understanding of digital advertising fundamentals, including auction-based buying, measurement, and full-funnel strategyPreferred Qualifications
Experience managing or partnering with top agency groups (e.
G., GroupM, Omnicom, Publicis, Dentsu, IPG) and their key accountsDemonstrated ability to influence senior agency stakeholders (VP, SVP, C-suite) and shape investment strategiesTrack record of unlocking incremental budgets through agency relationships, including exporting or localizing global campaigns.
Strong consultative selling and storytelling skills, with the ability to translate global strategies into locally relevant executionExperience driving cross-functional alignment across regional and global teams.




Understanding of advertising and regulatory landscape, including privacy and measurement considerationsProven ability to operate in a lean, high-impact environment, balancing strategic influence with hands‑on executionThe Company is committed to leveraging current technologies and working efficiently. As a result, artificial intelligence systems may be used to screen, assess and/or select applicants for this position.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy
- a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an “Always Day 1” mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspec

📌 Agency Partnerships Manager (Winnipeg)
🏢 TikTok
📍 Winnipeg