Patient insights strategy leads Roche’s Canadian work in Mississauga, using market research and storytelling to inform executive decisions. The position builds real-time capabilities.
This newly created lead role develops an insights framework for patients, healthcare practitioners, and other stakeholders. It combines journey mapping, social listening, pulse research, and primary market research. The role translates patient feedback into actionable narratives for marketing, medical, and field teams.

Key Responsibilities

Design and operationalize a patient insight-to-action frameworkCapture feedback, sentiment,



and behavioral data across touchpointsSynthesize qualitative stories with quantitative dataCoach field teams to elicit actionable patient insightsBring patient insights into strategy and resourcingRequirements:
Bachelor’s degree and seven to ten-plus years’ industry experienceFive-plus years applying patient or consumer insight methodsKnowledge of Canadian pharmaceutical field roles and HCP engagementStrong storytelling using the “What? So what? Now what?” frameworkStrong Excel, PowerPoint, collaboration, and facilitation skillsShape Roche strategy through patient insights, market research, storytelling, and stakeholder influence across Canada’s healthcare ecosystem.

📌 Patient Insights Strategy Lead (Canada)
🏢 F. Hoffmann-La Roche
📍 Canada