Drive hospitality sales performance for Sunwing Vacations through market development, competitive strategy, and strong trade relationships in a remote setting. Lead commercial growth.
The Vice President Retail Sales reports to the President and leads sales and business development strategy. You will guide B2B distribution, identify market trends, evaluate competitors, and direct trade marketing activities. The role requires progressive hospitality sales leadership, financial understanding, and transparent stakeholder communication.

Key Responsibilities

Observe markets, identify trends,



and monitor competitorsAnalyze competitive strengths and weaknessesEstablish competitive sets for market segmentsParticipate in local and international trade showsReview digital and printed marketing materialsRequirements:
Degree in business, tourism, marketing, or hotel managementMinimum eight years’ similar hospitality sales leadership experienceKnowledge of sales, marketing, and financial principlesClear communication with internal and external stakeholdersExcellent teamwork, leadership, and negotiation skillsApply hospitality sales leadership, competitive analysis, and trade marketing expertise to expand Sunwing Vacations’ market performance.

📌 Hospitality Sales Vice President (Canada)
🏢 Sunwing Vacations Group
📍 Canada