Lead North America demand generation at Flywheel, using multi-channel campaigns and analytics to drive qualified pipeline across digital commerce markets.
As Director of Demand Generation, you will own integrated programs across Flywheel and Perpetua. The work spans account-based marketing, strategic sales enablement, and measurable pipeline development. You will guide campaigns from awareness through revenue while partnering across Sales and Growth Marketing.

Key Responsibilities

Build North America demand generation strategy and measurable pipeline impactOptimize paid search, social, LinkedIn, SEO, email, and webinarsDevelop account-based strategies, sales plays, and enablement contentEstablish full-funnel KPIs and identify campaign bottlenecksLead and coach demand generation team membersRequirements:
8+ years of B2B demand generation or revenue marketing experience3+ years leading teamsProven success driving pipeline and revenue through multi-channel programsExperience with ABM, HubSpot, Salesforce, and analytics platformsStrong analytical and stakeholder management skillsApply strategic demand generation, account-based marketing, and analytics expertise to grow qualified pipeline at Flywheel.

📌 North America Demand Generation Director (Canada)
🏢 Adelphi Group
📍 Canada