Lead North American SEO and GEO programs at Manulife with technical SEO expertise and enterprise program management experience. This hybrid role supports global initiatives.
As Search Engine Optimization Manager, you will oversee in-house programs and support international SEO initiatives. You will apply technical SEO, content SEO, GEO operations, and data analysis across a complex organization. The work connects SEO Product, Marketing, Publishing, Content, Social, IT, and Product partners to measurable business outcomes.
Key Responsibilities
Oversee North American SEO and GEO programsSupport global initiatives with international teamsPrioritize opportunities and establish delivery frameworksMaintain technical and content implementation trackersPresent SEO performance and business impact to leadershipRequirements: Eight-plus years of enterprise SEO experienceRetail, eCommerce, or Finance/Insurance industry experienceThree to five years leading teams or projectsTechnical SEO expertise in crawlability, indexation, and architectureExperience with analytics, SEMRush, Screaming Frog, and enterprise CMSBring technical SEO, GEO strategy, analytics, and cross-functional leadership to Manulife’s North American programs.