You'll work with dynamic colleagues
- experts in their fields
- who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. At Sun Life, we're driven by our Purpose: helping our Clients achieve lifetime financial security and live healthier lives. When you join Sun Life, you'll work with passionate colleagues and empowering leaders who support your growth and celebrate your contributions, so you can make a meaningful difference in our Clients' lives.
Discover how you can make a difference in the lives of individuals, families and communities around the world.
The Manager, Brand Strategy & Governance reports to the Director, Global Brand Strategy in Global Marketing. The successful candidate is an experienced professional with a background in brand strategy and management. They will be instrumental in helping steer our overall brand strategy, including supporting our brand architecture, global creative direction and key campaigns.
Maintain the role of the Sunlife Brand ArchitectureBuild and maintain Sunlife's brand governance programs including (Brand and creative review process, develop and manage adherence to brand policies, establish appropriate brand training programs)Develop and evolve new and existing tools and resources to advance the brand strategy including Playbooks, Quick Reference Guides, etc.
Support the rollout and implementation of the refreshed Sunlife brand across global markets.
Manage Corporate ID (global trademark, searches, registrations, domain names, working with legal,



brand monitoring vendor)Develop Employee Engagement programs (identify employee engagement opportunities to deepen the understanding and alignment to the brand)Drive industry-setting practices and trends related to brand governance for a global organizationBuild and maintain relationships with key business partners and seek knowledge to understand the business strategies and opportunities for brand engagement and alignmentSupport development of global marketing campaigns across all channels, with a focus on digitalWhat do you need to succeed? University or college degree in Marketing, Business or Communications. MBA an assetMinimum of six to eight years of progressive marketing experienceBrand agency experience is an assetKnowledge of brand management principles, best practices, and processesRelationship management and consulting: strong partnering approach to build and maintain relationships with key business partners, exercise diplomacy, mediation, and a consultative, cooperative approach, especially when dealing with senior leadersBusiness knowledge: Demonstrate business acumen and ability to translate knowledge of the business strategies and goals into opportunities for brand alignmentCommunication: Ability to articulate recommended strategies and positions backed by factual content; demonstrated communication and writing skillsLeading through influence: Guide project team without direct management authority; Results oriented and decisive while managing in a complex environmentOrganization and project management: effectively manage multiple projects and tasks; The opportunity to move along a variety of career paths with amazing networking potentialFlexible Benefits from the day you join to meet the needs of you and your familyWe're committed to creating an inclusive and respectful environment.

📌 Manager, Brand Strategy (Canada)
🏢 Sun Life Assurance Company of Canada
📍 Canada