06 Nov
|
Vendasta
|
Canada
Are you energized by turning new sign-ups into loyal, growing customers? Does building the email, in-app and automated journeys that take someone from first login to long-term value get you up in the morning? We are looking for a Growth Marketer who owns the full customer lifecycle to help Vendasta's partners and customers activate, expand and stay. About the JobGetting a customer is only the start. You'll design and run cross-channel lifecycle programs that send the right message at the right time, built on customer data, behavioral triggers and automation. You'll use AI to personalize at scale and test faster, and you'll measure your work by activation, conversion, churn and lifetime value. Your ImpactAs a Growth Marketer you'll work with Product Marketing, Content, Sales, Customer Success and RevOps to: Own the lifecycle strategy for onboarding, activation, engagement, upsell and retention across customer segments. Plan and launch multi-channel campaigns across email, in-app, push and webinars, built for each stage of the customer journey. Build and keep improving automated journeys in tools like HubSpot or Marketo, using customer data and behavioral triggers to personalize each touchpoint.
Run A/B tests on copy, creative, cadence and channel mix, and report on engagement, conversion, churn and lifetime value with RevOps. You have at least 5 years of experience in lifecycle or retention marketing, ideally in B2B SaaS. You know segmentation, behavioral targeting and trigger-based automation well, and you've built journeys in marketing automation and CRM platforms such as HubSpot, Marketo or Salesforce. You make decisions from campaign data, you write explicit, customer-first copy, and you can run several campaigns at once without dropping one. You already use AI tools in your day-to-day work to generate and test content, build segments or predict churn. It's an asset if you know SaaS metrics and customer health signals such as activation rate and churn, and a degree in Marketing, Communications, Business or a related field is a plus. We are bound by a high-performance culture rooted in our core values—Drive, Innovation, Respect, and Agility—where the true reward is the complexity of the challenge and the scale of your global impact.
📌 Growth Marketer (Canada)
🏢 Vendasta
📍 Canada