Secure Every Identity, from AI to Human Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this current era. Role OverviewAs a Senior Digital Growth & Personalization Manager, you’ll be the strategic advisor and thought partner to our Digital Strategy team—helping define what to test, why it matters, and what the results mean for our customers. You’ll own the intersection of customer research, testing strategy, and stakeholder guidance, building a testing roadmap grounded in deep understanding of B2B buyer journeys. This is a hands‑on strategic role where you’ll launch tests yourself, present findings, and become the trusted expert voice of site optimization and personalization. Test and personalization strategy: Define what should be tested and personalized and why. Guide teams with optimization best practices and refine test hypotheses with stakeholders to ensure rigor. Build and manage a quarterly testing roadmap grounded in customer research and business priorities. Customer journey research: Synthesize findings into actionable testing hypotheses and personas. Hands‑on test ownership: Launch and manage tests independently (copy changes, simple targeting, basic segments) while collaborating with engineering on more complex builds. Own test plans, success criteria, and validation. Insights & analysis: Present test ideas, progress, and conclusions. Frame personalization and testing wins as drivers of sales cycle efficiency and user experience. Become the trusted advisor on digital strategy and buyer behavior. Technical fluency & collaboration: Understand data layers, tracking requirements, and technical frameworks well enough to brief engineers and unlock deeper personalization triggers.



You won’t be implementing—but you’ll speak the language. with a track record of managing testing roadmaps and building strategic plans across marketing functions. You understand how to define audiences, test hypotheses against specific segments, and identify which experiences move the needle for which buyer profiles. You’ve created new campaigns for web properties, reported progress, and iteratively improved personalization strategies. Customer research & synthesis: You’re data-first, and seek to understand customer journeys and translate findings into testing strategy. Testing platform expertise: Hands‑on experience launching and managing tests through tools like Adobe Target is a plus. (Optimizely, VWO, experience with a testing platform is required). You’ve presented test ideas, results, and strategic recommendations to Directors and Sr. You know how to frame testing wins as business outcomes, not just metrics. Technical literacy: You understand data layers, tracking, and how personalization gets built and can launch simple tests (copy, basic targeting) independently. Experience in B2B environments, understanding longer sales cycles, multiple decision-makers, and the buyer journey complexity that shapes testing strategy. You’ve successfully shaped testing strategy or roadmaps as a peer advisor, pushing back on ideas and driving toward better hypotheses.



You’ve been brought into strategic meetings as a trusted expert voice on digital strategy, user behavior, or testing—eventually spanning multiple teams. You’re comfortable building presentation decks, dashboards (Tableau, Looker, etc.), or visual narratives that make data compelling to leadership. AI‑Augmented Program Management: Active adoption of generative AI tools and workflows to compress the experimentation lifecycle In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental, and vision insurance, RRSP with a match, healthcare spending, telemedicine, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. The annual base salary range for this position for candidates located in Canada is between: $140,000 — $192,000 CAD. Driving Social Impact Developing Talent and Fostering Connection + Community Our global community, spanning over 20 offices worldwide, is united by a drive to innovate. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws. Notice for New York City Applicants & Employees: Okta may use Automated Employment Decision Tools (AEDT), as defined by New York City Local Law 144, that use artificial intelligence, machine learning, or other automated processes to assist in our recruitment and hiring process. In accordance with NYC Local Law 144, if you are an applicant or employee re

📌 Senior Digital Strategy And Growth Manager (Canada)
🏢 Okta
📍 Canada