Shape global product narratives through positioning and storytelling while supporting B2B and B2C audiences with transparent, impactful messaging.
This Product Marketing Manager role combines market research, content strategy, product marketing, and public relations support. You will translate complex product ideas into compelling value propositions across channels. The work supports product teams, sales, customer experience, and client teams through coordinated go-to-market activity.

Key Responsibilities

Conduct market research supporting product positioning and messagingCraft messaging, positioning, and differentiated value propositionsLead go-to-market strategies for new product launchesCreate pitch decks, one-pagers,



and frequently asked questionsSupport press releases, media pitches, and executive bylinesRequirements:
Five or more years of product marketing experienceStrong writing and storytelling skills simplifying complex topicsExperience developing go-to-market and content strategiesKnowledge of public relations practices and media experienceAbility to work cross-functionally and meet deadlinesBring product marketing, storytelling, market research, and public relations expertise to strengthen global product adoption and messaging.

📌 Global Product Marketing Manager (Canada)
🏢 Insight Global
📍 Canada