We are seeking a highly experienced Search Engine Optimization Manager to lead North American SEO & GEO programs while supporting global SEO initiatives across the organization. This role is designed for a strategic, data-driven SEO leader with deep expertise in technical and content SEO, enterprise-level operations, and cross-functional program management.
Oversee all in-house SEO and GEO programs for North America.
Support other global SEO initiatives in partnership with international teams.
Identify, evaluate, and prioritize new SEO/GEO opportunities for business growth.
Coach and develop the SEO team to meet industry benchmarks and elevate operational excellence.
Establish prioritization frameworks and work with cross-functional partners (IT, Product, Publishing, Content, Social) to unblock implementation and accelerate delivery.
Manage day-to-day SEO/GEO operations, including program tracking at an item/deliverable level.
Maintain delivery and implementation trackers across technical and content pipelines.
Flag and elevate blocked or delayed implementation items (technical or content).
Maintain a technical backlog of SEO improvements, new CMS features, and bug fixes.
Analytics, Reporting & Performance Own end-to-end reporting for SEO/GEO performance and business impact.
Analyze data (traffic, rankings, conversions, engagement, logs, crawlability) to identify opportunities.
Build and deliver executive-level presentations for cross-functional and leadership teams.
Monitor and report on the impact of all SEO recommendations in partnership with SEO Product.
Content SEO & GEO Operations Manage GEO/SEO content strategy and day-to-day operations.
Work cross-functionally with Marketing, Publishing, and Content SEO teams to support BAU initiatives.
Maintain content delivery and implementation trackers to ensure quality and timeliness.




Establish and enforce Content QA processes.
Support Social Media team with GEO-focused social posts and content strategy.
Partner with SEO Product and Social teams to deliver comprehensive GEO impact initiatives.
Maintain and govern SEMRush workspaces, projects, keyword sets, and prompt tracking.
Hands‑on daily use of: Google Search Console, Adobe Analytics or Google Analytics, SEMRush, SiteImprove, Server log analysis tools, Screaming Frog, Other enterprise-grade SEO technologies.
Minimum 8+ years of SEO experience in Retail, eCommerce, or Finance/Insurance at an enterprise level.3-5 years of experience leading teams within a direct report or project management capacity.
Demonstrated success in driving exceptional organic performance and business results.
Robust technical SEO knowledge including crawlability, indexation, site architecture, schema, Core Web Vitals, and log analysis.
Solid understanding of content SEO, editorial optimization, GEO localization strategies, and content governance.
Hands‑on experience with AEM or other enterprise CMS, as well as strong foundational knowledge of HTML and networking concepts.
Comfortable with data analysis, forecasting, reporting, and creating C-suite-ready presentations.
Experienced in Agile methodologies and working with JIRA for sprint planning and issue management.
Excellent communication and storytelling abilities for executive-level audiences.
Outcome‑driven mindset focused on measurable impact and continuous improvement.
We'll recognize and support you in a flexible environment where well‑being and inclusion are more than just words.
Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an #

📌 Full-time SEO Manager (Canada)
🏢 Manulife/John Hancock
📍 Canada