Own user onboarding and activation as a Senior Growth Product Manager in San Francisco or Toronto, with hybrid Tuesdays and Wednesdays onsite.
This hands-on product leader owns the first 30 days of the customer journey. You will manage PLG, onboarding, activation, retention, and freemium-to-paid conversion. The work requires A/B testing, funnel experimentation, and cross-functional partnership with Engineering, Design, and Growth Marketing.
Key Responsibilities
Own the PLG funnel from signup through paid conversionImprove conversion through A/B testing and funnel experimentationOptimize onboarding for different customer segmentsPartner with Engineering, Design, and Growth MarketingCreate personalized onboarding experiences using AIRequirements:
8+ years of Product Management experience4–5+ years focused on Growth ProductExperience owning complex multi-user onboarding funnelsStrong PLG, activation, and conversion experienceHands-on Amplitude, Mixpanel, Statsig, or similar experienceBring growth product leadership, onboarding expertise, and experimentation skills to improve activation and paid conversion across customer journeys.