Shape Everist’s beauty growth through creator-led storytelling, social commerce, and performance marketing across DTC, retail, and emerging channels.
As a senior marketing leader, you will connect emotional brand building with data-informed decisions. Reporting to the Co-Founder and Chief Brand Officer, you will guide campaigns, channel initiatives, and marketing operations. Your focus includes influencer programs, paid media, and consumer connection.

Key Responsibilities
Lead creator-led content and TikTok-first growth initiativesEvolve influencer and ambassador programs with performance focusDrive organic social strategy supporting brand affinityEnsure cohesive storytelling across DTC and retail touchpointsIdentify experiments and scale effective channel strategiesRequirements: Six to eight years of progressive marketing experienceDTC or eCommerce brand and performance marketing experienceMeaningful-budget Meta and TikTok campaign oversightExcellent storytelling and creative partner direction experienceAnalytical approach to budgets and data-informed decisionsUse storytelling, influencer expertise, and performance insight to build Everist’s beauty brand and support measurable growth.

📌 Beauty Brand Growth Marketing Director (Canada)
🏢 Everist
📍 Canada