Lead digital experience and growth at Definity through web operations, conversion optimization, and paid acquisition in a adaptable hybrid model. Oversee public websites and campaigns supporting broker and customer journeys.
Reporting to the AVP, Digital Marketing & Operations, this leadership role manages digital publishing, website maintenance, and performance media. You will shape web roadmaps, improve user experiences, and optimize paid search, social, display, and programmatic campaigns. The work supports growth, brand integrity, and regulatory compliance across Definity’s digital footprint.

Key Responsibilities
Oversee maintenance, content updates, and publishing across public-facing websitesManage CMS roadmaps, workflows, reliability, brand guidelines, and complianceDesign and scale B2B paid acquisition and lead generation programsBuild UX, CRO,



personalization, and continuous testing roadmapsLead direct reports, agencies, vendors, budgets, and channel investmentRequirements: Bachelor’s degree in marketing, business, computer science, or related fieldEight to ten years’ progressive digital marketing and web operations experienceAt least four years managing CMS, publishing, paid media, or CROExperience with LinkedIn Campaign Manager, Google Ads, and Google Analytics 4Knowledge of HTML, CSS, UX principles, governance, and A:B testingBring digital leadership, web governance, CRO, and paid acquisition expertise to Definity’s growing insurance brands and customer journeys.

📌 Senior Digital Experience Growth Manager (Canada)
🏢 Definity
📍 Canada