Lead Shopping Ads and paid media strategy remotely at Directive Consulting, connecting feeds, search, and social performance to revenue outcomes.
The Strategist, Shopping & Marketplace owns client engagements across DTC and B2B customer generation. You will guide account strategy, direct Specialists, and contribute to Directive Commerce methodology. The work spans Google, Microsoft, Meta, LinkedIn, and TikTok. You will also connect platform data with ecommerce and CRM outcomes for executives.

Key Responsibilities

Lead Shopping, paid search, and paid social account strategyDirect feed taxonomy, enrichment, mapping, and catalog architectureBuild campaigns around B2B buyer behavior and customer generationPresent strategy, proposals,



and business reviews to client executivesDocument frameworks and contribute to training and sales enablementRequirements:
Four or more years managing paid mediaTwo or more years with Shopping, feeds, or AmazonFluency in Feedonomics, GoDataFeed, or equivalent platformsExperience with B2B clients or high-SKU catalogsStrong communication and C-suite presentation skillsShape Shopping, marketplace, search, and social strategy while translating channel performance into measurable B2B and DTC revenue outcomes.

📌 Shopping Marketplace Strategy Director (Canada)
🏢 Directive
📍 Canada