Definity is the parent company to some of Canada’s most long-standing and creative insurance brands, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance.

We offer
a flexible, hybrid work experience where employees work from the office and virtually depending on the type of work they are doing and who they are working with. Reporting to the AVP, Digital Marketing & Operations, this leadership role is responsible for overseeing our public web properties and paid acquisition channels. You will lead web publishing operations, website maintenance, conversion rate optimization (CRO), and high-performance paid media to accelerate business growth, maintain digital brand integrity, and deliver seamless broker and customer journeys across our digital footprint.
Web Operations, Publishing, & Site Governance Oversee the day to day maintenance, content updates, and publishing activities across all public-facing websites.
Establish efficient web-publishing workflows, manage Content Management System (CMS) platforms roadmap and deliverables in collaboration with Technology teams, ensure site reliability, and enforce digital brand guidelines and regulatory compliance across all web assets.
Design, execute, and scale comprehensive B2B paid digital acquisition programs, performance media campaigns, and lead generation strategies.
Oversee the planning, testing, and optimization of paid search (SEM), paid social, display, and programmatic advertising to capture high-value broker and customer/account segments and maximize growthWeb Experience & Conversion Rate Optimization Build the strategic roadmap for our public-facing web properties, focusing on user experience (UX) optimization, conversion rate optimization (CRO), and personalization.




Implement continuous testing frameworks to systematically remove friction from the web experience and paid traffic landing pages.
Lead, coach, and inspire a direct report with the strategic intention to build and scale a high‑performing team of digital specialists as the function growsAgency, Vendor & Budget Management Manage external agencies and paid media vendors where applicable to ensure maximum efficiency and performance.
Oversee the digital growth budget, dynamically reallocating capital based on channel performance and ROI metrics.
University or college degree Bachelor's degree in Marketing, Business Administration, Computer Science, or a related field.
Years Experience 8 to 10 years of progressive experience in digital marketing and web operations, with at least 4 years specifically dedicated to managing CMS platforms, web publishing workflows, paid media, or conversion rate optimization (CRO).
Web Operations Mastery: Extensive hands‑on experience maintaining, updating, and publishing content on enterprise websites. Deep proficiency with Content Management Systems (CMS) and web production workflows. Hands‑on experience with Adobe Experience Manager is an assetTechnical Web & UX Acumen: Solid understanding of modern web technologies, HTML/CSS basics, UX design principles, web governance, and conversion optimization tools (A:B testing platforms).
Strong ability to partner closely with internal Technology Solutions and web development teams,



translating business goals into clear, structured technical and functional requirements for website updates, integrations, and configuration.
Capability Building & Strategic Leadership: Proven success in shaping, establishing, and scaling a digital experience and growth capability from the ground up. Demonstrated ability to prove the strategic value of digital initiatives, drive operational enablement, and lead and coach a developing function.
Data-Driven Insights: Strong analytical skills with hands‑on proficiency in Web Analytics (Google Analytics 4) to track web traffic, user behavior, publishing impact, and paid campaign performance.
Stakeholder Collaboration: Outstanding relationship‑building skills with a track record of collaborating across sales, underwriting, Technology/development, and external agencies to align complex digital roadmaps.
Salary Range: $106,500
- $156,500Actual salary for the role may vary depending on work location of the successful candidate and other factors including but not limited to, skills, education, experience, working conditions and the local labour market.
This position is being posted to fill an existing vacancy.
We’re actively seeking diverse backgrounds and perspectives to help us make insurance better. At Definity, inclusion, diversity, and equity aren’t just “nice to have” — they’re essential to our success.
Hybrid work schedule for most rolesCompany share ownership programIncentive Program
- Eligible employees may participate in various incentive plans which are paid out at the discretion of the company and subject to individual and company performance.
Pension and savings programs, with company-matched RRSP contributionsPaid volunteer days and company matching on chari

📌 Senior Manager, Digital Experience And Growth (Canada)
🏢 Definity
📍 Canada