Lead Marketing measurement and data science for TD in Toronto, connecting analytical results with customer and business outcomes.
As Senior Manager, Data Science, you will lead enterprise Marketing measurement within TD’s Analytics, Insights, & Artificial Intelligence team. Your work spans Marketing ROI, attribution, 1:1 campaign measurement, reporting, data foundations, and analytical enablement. You will guide a team while partnering with Marketing, Technology, data engineering, and enterprise stakeholders.
Advance frameworks demonstrating Marketing investment value and effectivenessDevelop attribution, ROI, and campaign measurement capabilitiesSupport Salesforce migration through analytical data requirementsEstablish KPIs, definitions, controls,
and monitoringTranslate analytics into recommendations for Marketing executivesRequirements: University degree in a quantitative discipline5–7+ years of relevant analytics or data science experienceExperience leading analytics professionals or complex initiativesKnowledge of Marketing ROI, attribution, or campaign measurementSQL, Python or PySpark, and Databricks experienceShape trusted Marketing measurement at TD through data science, stakeholder influence, and explicit business-focused recommendations in Toronto. #