Head of Growth Marketing (Canada)

Head of Growth Marketing (Canada)

06 Nov
|
DomainTools
|
Canada

06 Nov

DomainTools

Canada

For over 25 years, elite security teams have used DomainTools to spot malicious infrastructure before it's used against them. Today we're in an active growth phase: shipping new products, expanding our intelligence platform beyond its DNS roots, and building for AI-native security operations. Iris, DNSDB, our real-time feeds, and our new MCP Server power security teams at Fortune 500 companies, U.
S. federal agencies, and leading SOCs. The OpportunityDomainTools is at an inflection point: strong product-market fit, a fast-expanding platform, and a market moving toward AI-native security operations. We're building a demand engine to match, and growth marketing is how we find and scale the levers that make it work. You'll run experiments across the website, paid channels, and the full funnel, from first visit to qualified prospect, and double down on what works. You'll prove impact in conversion rates, efficient acquisition, and pipeline, not vanity metrics. You'll report to the Director of Demand Generation and partner closely with Product Marketing, Product, Sales, and RevOps. Generate, prioritize, and run tests across the funnel, from first visit to qualified opportunity, and share learnings with the team. Build lifecycle and nurture programs that move free users, trial users, and existing customers toward purchase and expansion. Website, Digital, and Search Website as a conversion engine: run A/B and multivariate tests to lift conversion rates. Manage and optimize paid search, paid social (especially LinkedIn), and retargeting to lower cost per opportunity. Partner with Content on SEO strategy, keyword targeting,



and technical SEO fixes that grow high-intent traffic. Build AI-assisted and agentic workflows for personalization, content variants, and experiment velocity. Own funnel analytics and dashboards with RevOps, improve attribution, and turn data into clear recommendations. Partner across GTM: Work with Product Marketing on positioning tests, Product on in-app growth loops, and Sales on lead quality. 4–7 years of B2B growth, performance, or demand generation marketing, ideally in SaaS or cybersecurity A track record of experiments that measurably improved conversion, acquisition cost, or pipeline Hands-on experience with paid search and paid social, including budget management and bid optimization Website and CRO

experience:
landing page testing, analytics setup, and tools like Google Analytics, Optimizely, VWO, or similar Working knowledge of SEO fundamentals Hands-on Marketo

experience:
building programs, smart campaigns, lead scoring, nurture flows, and reporting, plus working fluency with Salesforce Clear writing and the ability to test messaging with a technical audience Product-led growth

experience:
free tiers, trials, or self-serve funnels Familiarity with threat intelligence, SecOps,



or the security analyst workflow SQL or experience working directly with product usage data Experience with ABM or intent data platforms (6sense, Demandbase, or similar) Experience building AI-assisted or agentic marketing workflows 90K
- $125K base salary, plus a 10% annual bonus DomainTools is the global leader for Internet intelligence and the first place security practitioners go when they need to know. The world’s most advanced security teams use our solutions to identify external risks, investigate threats, and proactively protect their organizations in a constantly evolving threat landscape. DomainTools constantly monitors the Internet and brings together the most comprehensive and trusted domain website and DNS data to provide immediate context and machine-learning driven risk analytics delivered in near real-time. DomainTools offers a comprehensive benefits package to our employees that includes fully paid medical, dental and vision insurance premiums, a 401k retirement plan with company matching, basic life insurance, flexible PTO and additional well-being benefits. DomainTools embraces diversity, equity and inclusion to its fullest as an equal opportunity employer. We believe inclusivity and equity fosters innovation and growth, and we harness this mindset to drive a culture that serves our employees and our customers. and do not discriminatebased on age, religion, color, national origin, gender, sexual orientation, gender identity, marital status, veteran status, disability or any other characteristic protected by law. #

📌 Head of Growth Marketing (Canada)
🏢 DomainTools
📍 Canada

Reply to this offer

Impress this employer describing Your skills and abilities, fill out the form below and leave Your personal touch in the presentation letter.

Subscribe to this job alert:

Get the latest job offers by email for: head of growth marketing (canada) / canada

Subscribe to this job alert:

Get the latest job offers by email for: head of growth marketing (canada) / canada