Lead paid media strategy for senior living clients using Google Ads, Meta, LinkedIn, and Microsoft Ads remotely. Make budget decisions and explain performance clearly.
As PPC Manager, Senior Living at Blacksmith Agency, you own paid media for senior living operators and home care agencies. You will guide targeting, bidding, creative testing, and campaign decisions across multiple client accounts. Your work includes trusted conversion tracking through GA4, tag manager, and platform pixels. You will also shape roadmaps and client conversations.
Key Responsibilities
Manage paid media across four advertising platformsAllocate budgets, adjust bids, and refine targetingTest creative and decide when campaigns should stopMaintain conversion tracking and attribution systemsBuild roadmaps and explain performance during client callsRequirements:
Three or more years hands-on Google Ads experienceThree or more years hands-on Meta experienceDemonstrated movement in ROAS, CPA, or pipeline metricsAgency experience managing several clients simultaneouslyClear spoken English for live calls with US clientsUse paid media expertise, measurement discipline, and client leadership to grow senior living accounts at Blacksmith Agency.