Connect paid media, email, loyalty, and analytics as AlgaeCal’s Marketing Leader (Campaigns) guides coordinated full-funnel customer experiences.

This marketing leadership role focuses on turning campaign ideas into connected customer journeys. You will align channel owners, creatives, analysts, customer service, and senior leaders around explicit execution. Your decisions will consider offer strategy, timing, conversion, profitability, and the complete path from first click to purchase.

Key Responsibilities

Design connected journeys from acquisition through checkout

Align paid media, email, loyalty, and organic channels

Coordinate creative, compliance, logistics, and finance needs

Identify revenue leakage across offers and touchpoints

Plan A/B, multivariate, UX, and funnel tests

Requirements

2+ years of D2C campaign leadership experience

Strong understanding of full-funnel eCommerce marketing

Ability to interpret conflicting attribution and analytics data

Experience managing substantial media investments

Customer-focused, humble, hungry, people-smart approach

Use full-funnel strategy, customer insight, and coordinated execution to improve campaign performance across AlgaeCal’s eCommerce journey.

📌 Full-Funnel Marketing Campaign Director (Montreal)
🏢 AlgaeCal
📍 Montreal