Lead global paid search through Value-Based Bidding and AI-driven strategies at Okta, integrating campaigns with enterprise Martech systems. This role is global and analytical. Okta seeks a Global Paid Search Marketing Manager for its Global Digital Acquisition Team. You will evolve the search portfolio beyond lead-generation metrics toward downstream pipeline value. The work spans Google Ads, Bing Ads, statistical testing, CRM integration, and marketing automation.
Key Responsibilities
- Develop comprehensive AI-driven paid search strategies
- Implement Value-Based Bidding models tied to pipeline value
- Design A/B and multivariate tests for statistical significance
- Integrate campaigns with CRM and marketing automation platforms
- Audit account architecture for query bleeding and cannibalization Requirements:
- BA or BS in an analytical or related field
- Three to five years managing enterprise full-funnel paid search
- Experience with VBB and offline conversion feedback loops
- Expertise in Google Ads, Bing Ads, Salesforce, and Marketo or Eloqua
- Robust analytical and project management skills Bring paid search, AI, VBB, experimentation, and Martech integration expertise to Okta’s global digital acquisition team.