Lead SEO and Generative Engine Optimization at Manulife in Toronto through a hybrid role spanning content, technology, publishing, and delivery. The Global GEO Manager supports Manulife's Global Digital Marketing team and operates within Global SEO strategy, standards, and governance. This manager identifies search opportunities, assesses risks, and develops evidence-based recommendations.

The role partners with content, UX, product, publishing, technology, analytics, marketing, and market teams to implement improvements across enterprise digital experiences. Identify sitewide SEO and GEO opportunities across content and platforms Validate metadata, headings, schema, linking, and indexation controls Coordinate remediation and escalate material implementation risks Monitor performance and communicate actionable optimization insights Approximately eight to ten years of progressive SEO experience Hands-on technical, on-page, content, architecture, and publishing experience Content management systems experience; Adobe Experience Manager is an asset Bring enterprise SEO, GEO, publishing quality assurance, and cross-functional leadership to Manulife's hybrid Toronto marketing team.

📌 Global SEO GEO Manager (Toronto)
🏢 Manulife
📍 Toronto