Lead marketing operations and analytics at Cohere, using Marketo, Salesforce, attribution, and governed data to measure pipeline contribution. This remote-friendly role works across global offices.

As Head of Marketing Operations, you will lead marketing operations, automation, analytics, and data operations. You will manage the team, hire where needed, and own martech systems including Marketo, Looker, GA4, 6sense, and Salesforce campaign and lead functions. Your work supports pipeline planning, executive reporting, and marketing investment decisions.

Key Responsibilities: Manage marketing operations, automation, analytics, and data operations staff

Own attribution methodology and present pipeline contribution quarterly

Administer Marketo, Looker, GA4, 6sense, and Salesforce

Build governed dashboards, routing,



lifecycle, scoring, and reporting

Own martech budget and marketing pipeline and capacity models

Requirements: 10+ years in B2B or enterprise marketing operations or analytics

Experience managing teams, hiring, priorities, and martech budgets

Hands-on Marketo and Salesforce configuration experience

Multi-touch attribution ownership and executive-level communication experience

SQL, governed BI, account-based data, and regulated buying experience

Bring marketing operations leadership, attribution expertise, and governed systems experience to Cohere’s enterprise AI business.

📌 Head of Marketing Operations and Analytics (Toronto)
🏢 Cohere
📍 Toronto